Tresnu

GOOD DAY

2005-02-04T11:43:00.000-08:00

FROM MR.LARRY AZUKA . THE ACCOUNTANT .STANDARD TRUST BANK
PLC (STB) LAGOS-NIGERIA.
PLEASE REPLY TO ASSISTANCT, SIR/MADAM,
STRICTLY A PRIVATE BUSINESS PROPOSAL

I AM MR.LARRY AZUKA, THE ACCOUNTANT STANDARD TRUST BANK PLC.
I AM WRITING THIS LETTER TO ASK FOR YOUR SUPPORT AND COOPERATION TO
CARRY OUT THIS BUSINESS OPPORTUNITY IN MY DEPARTMENT.
WE DISCOVERED AN ABANDONED SUM OF $15.500,000.00 (FIFTEEN MILLION FIVE
HUNDRED UNITED STATES DOLLARS ONLY) IN AN ACCOUNT THAT BELONGS TO ONE
OF OUR FOREIGN CUSTOMERS LATE ENGR,BRIAN LLOYD SMITH, WHO DIED WITH HIS

ENTIRE FAMILY OF A WIFE AND TWO CHILDREN IN ADC AIR LINE BOEING 722,THAT
CRASHED ON NOVEMBER 1996 WHILE TRAVELLING FROM LAGOS TO PORT HARCOUT.
SINCE WE HEARD OF HIS DEATH, WE HAVE BEEN EXPECTING HIS NEXT-OF-KIN TO
COME OVER AND PUT CLAIMS FOR HIS MONEY AS THE HEIR,BECAUSE
THE BANK CANNOT RELEASE THE FUND FROM HIS ACCOUNT UNLESS SOMEONE
APPLIES FOR CLAIM AS THE NEXT-OF-KIN TO THE DECEASED AS INDICATED IN
OUR BANKING GUIDELINES. UNFORTUNATELY, NEITHER THEIR FAMILY MEMBER NOR
DISTANT RELATIVE HAS EVER APPEARED TO CLAIM THE SAID FUND. UPON THIS
DISCOVERY,I AND OTHER OFFICIALS IN MY DEPARTMENT HAVE AGREED TO MAKE
BUSINESS
WITH YOU AND RELEASE THE TOTAL AMOUNT INTO YOUR ACCOUNT AS THE HEIR OF
THE FUND SINCE NO ONE CAME FOR IT OR DISCOVERED HIS
MAINTAINED ACCOUNT WITH OUR BANK, OTHERWISE THE FUND WILL BE RETURNED
TO THE BANKS MTREASURY AS UNCLAIMED FUND. WE HAVE AGREED THAT OUR RATIO
OF SHARING WILL BE AS STATED THUS; 30 % FOR YOU AS FOREIGN PARTNER, 60
% FOR US THE OFFICIALS IN MY DEPARTMENT AND 10% FOR THE SETTLEMENT OF
ALL LOCAL AND FOREIGN EXPENCES INCURRED BY US AND YOU DURING THE COURSE
OF THIS BUSINESS. UPON THE SUCCESSFUL COMPLETION OF THIS TRANSFER, I
AND ONE OF MY COLLEAGUES WILL COME TO YOUR COUNTRY AND MIND OUR SHARE. IT
IS
FROM OUR 60 % WE INTEND TO INVEST IN YOUR COUNTRY AS A WAY OF RECYCLING
THE FUND. TO COMMENCE THIS TRANSACTION, WE REQUIRE YOU TO IMMEDIATELY
INDICATE YOUR INTEREST BY A RETURN E-MAIL AND ENCLOSE YOUR PRIVATE
CONTACT TELEPHONE NUMBER, FAX NUMBER FULL NAME AND ADDRESS AND YOUR
DESIGNATED BANK COORDINATES TO ENABLE US FILE LETTER OF CLAIM TO THE
APPROPRIATE DEPARTMENTS FOR NECESSARY APPROVALS BEFORE THE TRANSFER CAN
BE MADE. NOTE ALSO, THIS TRANSACTION MUST BE KEPT STRICTLY CONFIDENTIAL
BECAUSE OF IT'S
NATURE. I LOOK FORWARD TO RECEIVING YOUR PROMPT
RESPONSE.
REGARDS,
MR.LARRY AZUKA,
STANDARD TRUST BANK PLC(STB)
PLEASE REPLY TO( larryazuka200@walla.com)

___________________________________________________________________________
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Important Banking Mail From Smith Barney

2005-02-04T01:03:00.000-08:00

Sony Cliff Notes to our topic Zelda Let's talk it over

URGENT NOTICE FROM BILLING DEPARTMENT [Wed, 02 Feb 2005 07:48:03 +0100]

2005-02-01T22:50:00.000-08:00

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re[19]:

2005-01-27T16:28:00.000-08:00

Tomb Raider Teletubbies What's wwrong? I've only got

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2005-01-27T16:06:00.000-08:00

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Re [9]:

2005-01-26T11:23:00.000-08:00

Great. Tour de France in 1854 offhand.
don't get upset! Love Poems

re[18]:

2005-01-26T08:46:00.000-08:00

in 1912 That's quite right Humor New Year
in 1943 Bible

info

2005-01-26T06:19:00.000-08:00

Not so good. Bruce Lee Cindy Crawford EBay
in 1843 Yahoo

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2005-01-26T03:36:00.000-08:00

Sterling Marlin in 1988 in 1829 in 1852
NCAA Basketball Try to connect you

re[5]:

2005-01-26T01:03:00.000-08:00

Blair Witch Project let's forget in 1919 dogs and cats
What's up? haven't seen

Re [16]:

2005-01-25T22:06:00.000-08:00

Internet Explorer in 1815 Are you? smart
Fonts PlayBoy

What Does NCOF Promise You

2005-01-25T17:52:00.000-08:00
A promotional message from the National Conference on Operations and Fulfillment (NCOF).

April 4-6 2005
Pre Conference: April 3
Exhibits: April 4-5

Exclusively for Direct-to-Customer Operations & Fulfillment Management

Information and Solutions You Won't Find Anywhere Else

Dear AA,

What Does NCOF Promise You?

A unique and worthwhile experience with positive payback • a total focus on operations & fulfillment management • information-rich conference sessions • a forum for gathering with and sharing experiences with hundreds of your business peers • insights on the latest trends • exclusive exposure to industry resources • industry-savvy leaders presenting usable strategies, tactics, and ideas • leading industry suppliers showcasing products and services pertinent to you.

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Experience...

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Leading Industry Experts
Tap the knowledge and experience of savvy industry presenters; hands-on operations pros, industry advisors, and company leaders.

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The experience of real lessons learned. Hear the objectives, the process, the goals and the outcomes; the hits and the misses.

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Three enlightening and entertaining keynote presentations...

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Seeing Outside The Lines

27 Peer-to-Peer Roundtable Discussions
Find out how your peers are dealing with the same challenges you encounter. Share best practices, ideas, experiences, problems, and solutions.

Pre-Conference Workshops - Intensive and Comprehensive
Immerse yourself in a key operations area of special importance to you. Choose from five focused workshops and a facility tour designed to help you master essential skills and knowledge quickly.

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Connect with hundreds of your industry colleagues who convene at their annual event. Only at NCOF can you meet and mingle with these people who "speak your language" and encounter the same challenges, day to day.

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Meet face-to-face and see for yourself what NCOF's industry-focused leading suppliers have to offer you; up-to-date products, services and technology to help you operate more efficiently and profitably.

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There's so much to see and hear, you'll want to send a team to cover it all and put it into action when they return. Every member of your team will take away practical, usable know-how and ideas.

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Register today and save $50 on each registration - FORM LOCATED HERE

NCOF's Conference brochure is in the mail! Haven't yet received yours?
PDF of brochure - LOCATED HERE.

Questions? Call 330-425-9330 or email ncof@conferon.com

When registering, refer to PRIORITY CODE 407.

TO REMOVE YOUR ADDRESS FROM FUTURE E-MAILS: PRIMEDIA Business likes to inform its readers of special PRIMEDIA Business-related shows, products and other offers that we believe they will find helpful in their business or career. To STOP receiving these non-subscription related e-mails, please click on the link below:
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Postal Address: NCOF, 11 Riverbend Drive South, Stamford, CT 06907
Tel: 203-358-9900; Fax: 203-358-5816

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2005-01-23T11:47:00.000-08:00
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re[5]:

2005-01-21T08:51:00.000-08:00

come and see Shoe them to me please Those who say I wonder what if...
News How old?

MRS REBECCA ATKINS.

2004-11-10T19:34:00.000-08:00

Dear Sir,
I greet you in the Name of GOD.
I am MRS REBECCA ATKINS from South Africa.I am married to Late MR SMITH ATKINS of blessed memory who was an oil explorer in Kuwait and Brunei for fifteen years before he died in the year 2000.
We were married for twelve years without a child. He died after a brief illness that lasted for only four days. Before his death we were both devoted to our God and respect other who serve him. Since his death, I too have been battling with both Cancer and fibroid problems. When my late Husband was alive he Deposited the sum of $18.5million (Eighteen Million, Five Hundred thousand U.S Dollars) with a Deposit Company in Europe.the money is deposited as Family Valuables/Treasure for security reasons.
Recently, my doctor told me that I have only six months to live due to my cancer problem, and this lead to a stroke attack which bother me most though because I cannot move as I use to. Having known my condition I decided to entrust this fund to either a philanthropic organization or devoted individual that will utilize this money the way I am going to instructs herein.30% of the US$18.5million goes to you to ensure that you are prepared for the task ahead, 60% of this money will be used in all sincerity to fund philanthropic organization, orphanages, widows and 5% will go to the family Attorney who will prepare the Authorisation and the balance 5% sent to me to at least prepare for my funeral and off-set my medical bills.
I am taking this decision because I don't have any child or devoted relations whose behavior has left much to be desired while I am ill and above all I don't want a situation where this money will be used in an UnGodly manner,hence this bold decision. Since my health is Retrogressing by the minute, you will have to send your POSTAL ADDRESS, CONTACT PHONE NUMBER AND FAX and a little details about yourself, because I got your address from the internet after a thorough search. As soon as I receive this information from you I will make arrangement to prepare the Authorization through the family Attorney for you to get Possession of the Deposit. As soon as I receive your reply to my confidential email address.
reb_atkins_01@walla.com
and the authorization is given to you by me, I will give you the name and contact of the Deposit Company where the money was Deposited in Europe, for claims to the consignment.
Until I hear from you, I pray that this letter bring you and your family good tiding while my dreams to help humanity rest squarely on your shoulders. May the Almighty God continue to guide and protect you.
Remain Blessed,
MRS REBECCA ATKINS.
NOTE; All replies should be forwarded to my confidential email address:
reb_atkins_01@walla.com

___________________________________________________________________________
Mail sent from WebMail service at PHP-Nuke Powered Site
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Debut Issue: O+F Advisor

2004-11-10T15:57:00.000-08:00
Untitled Document

November 10, 2004
A Primedia Property Subscription

Contents

View From 50,000 Ft.

Welcome to the O+F Advisor!

Tech Sector Takes a Turn for the Better, Says Annual CIO Survey

Laggards Lose Out in Transportation Management

Longer-Term Logistical Limits in China

Zooming In On Tactics

Getting a Handle on Material Handling Equipment

Is It Time To Replace Your WMS? Early Warning Signs

RFID IOU: Be Prepared to Pay, and Pay, and Pay

Tip of the Week

Upcoming Events

Sponsored by:
Special Report: Comparing ERP WMS Functionality to Best-of-Breed Solutions

The fact is, there are critical differences between the warehouse management functionality of an ERP system and of a stand-alone, best-of-breed WMS. This special report reveals the critical decision factors every supply chain professional must consider when comparing these two options.

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--------------------------------------------------------------------------------------------------------------------

View From 50,000 Ft.

Welcome to the O+F Advisor!
We're proud to bring you the O+F Advisor . . . a brand-new, indispensable tool delivered online to your desktop every Wednesday starting today. The Advisor provides the expert strategic advice and practical techniques that you need to improve efficiencies, productivity, cost savings, and customer service. Covering the entire fulfillment process from the moment you receive an order to its delivery at the customer's doorstep, the Advisor offers up-to-date, expert insights on such topics as SKU slotting, inventory cycle counting, pick/pack processes, value-added warehousing services, third-party logistics, and carrier selection and shipping. There's lots of stuff on the latest IT, and how to evaluate and implement it. Plus, it's all written in an entertaining, engaging, and conversational style. Read on!

Back to Top ^

Tech Sector Takes a Turn for the Better, Says Annual CIO Survey
By Rama Ramaswami
Down in the dumps about the state of IT? Cheer up! While the high-tech sector may lack the pizzazz it once had, things are beginning to improve, according to CIO magazine's annual State of the CIO survey. The good news is that top management no longer considers IT a mere support function. Sixty-nine percent of the 544 senior IT execs surveyed think the information technology division should play a proactive role in identifying and applying technology to take advantage of business opportunities. Last year, just 42% of survey respondents took this view. In keeping with businesses' growing focus on generating maximum ROI, technology has gained greater visibility in the finance suite. In 2003, 47% of CIOs reported to the chief executive officer; this year, only 40% do so. More CIOs -- 30% versus last year's 22% -- now report directly to the chief financial officer.

To read more, visit www.opsandfulfillment.com/advisor/Annual-CIO-Survey

Back to Top ^

------------------------------------------------------------------------------------
Sponsored by:

The O+F Advisor provides the expert strategic advice and practical techniques that operations professionals need to improve efficiencies, productivity, cost savings, and provide top-notch customer service.

Register here for your O+F Advisor newsletter delivered every Wednesday.
------------------------------------------------------------------------------------

Laggards Lose Out in Transportation Management
By Barbara Arnn
If your company is still using spreadsheets and manual shipment aggregation as its transportation management system, it's lagging behind the industry norm and about to be left in the dust by the best-in-class companies. Those are the ones that manage transportation online both internally and for external partners, stakeholders, and clients; and that count on commercial optimization and execution systems to give them an edge in snagging carrier services.

For the rest of the story, visit www.opsandfulfillment.com/advisor/transportation-management-Aberdeen-Group-survey

Back to Top ^

Longer-Term Logistical Limits in China
By Barbara Arnn
Even in the context of the amazingly long parade of Chinese history, the country's current rate of economic growth seems remarkable. This growth, according to a report summary recently released by Stoughton, WI-based 3PL consulting firm Armstrong and Associates, encompasses logistics outsourcing, and will extend into the near future. Citing a compound annual growth rate of 33% until 2007, the summary also warns that "major structural problems" exist, and those logistics firms that want to "grab market share" in the immediate economic boom would do well to plan for the middle and long term, when serious readjustments will be needed.

Endemic issues of energy supply, bureaucracy, communications infrastructure, and a poorly educated workforce, aside, China's half-century history as a Communist state means that many state-owned enterprises must be restructured into the private sector, while rising labor costs will pressure public sector companies, all in competition with foreign companies. Result: an almost-certain economic "hard landing" in the medium term. Logistics companies investing in China now will ignore this possibility at their peril.

A list of ten challenges for the Chinese logistics industry includes: poor infrastructure, regulation, bureaucracy and culture, poor training, information and communications technology, undeveloped domestic industry, high transport costs, poor warehousing and storage, regional imbalances, and domestic trade barriers.

An electronic version of "China Logistics Report 2004" is available in its entirety from Armstrong & Associates for $995 at www.3PLogistics.com

Back to Top ^

Zooming In On Tactics

Getting a Handle on Material Handling Equipment
By Jeff Morris
If economic cycles are an accurate indicator, things are looking upbeat for 2005. That's one conclusion of an analysis of Material Handling Equipment Manufacturing (MHEM) prepared by the Material Handling Industry of America (MHIA). According to a portion of the report, "Industrial Sector by Phase of Cycle" (prepared by the Manufacturing Alliance--MAPI) that illustrates the phases of a model business cycle, MHEM is currently in the "accelerating growth" phase. Indications are that MHEM is expected to remain in that phase through 2005.

MHEM includes conveyors and conveying equipment; overhead traveling cranes, hoists, and monorail systems; industrial truck, tractors, trailers and stacker machinery; and other material handling equipment. The Industrial Sector by Phase of Cycle chart indicates the position within the cycle for 28 different industrial sectors, based on the year-over-year change in the three month moving average of new orders.

MHIA's MHEM Market Overview shows that for the full year 2003, new orders grew 2.7% to close at $16.2 billion, with shipments growing 0.8% to also close at $16.2 billion. Unfilled orders declined 0.6% to close at $4.7 billion, representing the equivalent of 3.4 months' shipments. Meanwhile, imports grew at an annual rate of 7.9% to $3.2 billion; exports grew 2.6% to $2.0 billion, for a net import value of $1.1 billion. And total U.S. consumption closed at $17.4 billion, growing 1.9% for the twelve months ending in December 2003.

The MHEM Forecast is available at a discount of $40.00 to members of MHIA through the MHIA Web site at www.mhia.org/membersonly/ValidateUser/index.cfm.
Non-members may purchase the forecast for $195.00 by placing an order through the Material Handling Online Bookstore. For more information, go to MHEM Forecast at www.mhia.org/articles/mhemforecastdisclaimer_article.cfm.

Back to Top ^

Is It Time To Replace Your WMS? Early Warning Signs
By Rama Ramaswami
Of course, a warehouse management system is a long-term investment. But in today's DCs, which are pressured to meet ever-higher performance standards, technology becomes outdated far more quickly than it used to. What, then, do you do with your ailing WMS? How do you know when it's time to replace it rather than add yet another upgrade module? Distribution Digest newsletter suggests looking for certain red flags. To read more, visit www.opsandfulfillment.com/advisor/Replace-WMS

Back to Top ^

RFID IOU: Be Prepared to Pay, and Pay, and Pay
By Jeff Morris
Think you'll be able to get away with paying for RFID chips or tags and then be done with the cost of implementing this new technology? Think again. That's the message of a report by Larry Shutzberg, CIO of consumer packaging, promotional display and recycled paperboard manufacturer Rock-Tenn Co., that appears in InformationWeek. While there's been a lot of talk about the purchase of chips or tags as the chief cost of an RFID system, Shutzberg points out that implementing a fully functional system will mean multiple ongoing expenses.
Read more at www.opsandfulfillment.com/advisor/RFID-IOU

Back to Top ^

Tip of the Week
If you plan to implement RFID, be prepared to pony up a ton of money. A report by the consulting firm A.T. Kearney says retailers can expect to spend $400,000 per DC and $100,000 per store, plus $35 million to $40 million on systems integration across the business.

Back to Top ^

Upcoming Events
Date: November 10, 2004, 12:15 PM
Event: Addressing Supply Chain Security Updates, Legislation, and Impact: Using benchmarks to build the most comprehensive, yet cost effective security program (New York City CLM Meeting; lunch & discussion to follow)
Location: The New York Helmsley Hotel
Information: www.clmnyc.com
Date: January 10-13, 2005
Event: Promat 2005
Location: McCormick Place South, Chicago
Information: www.ProMat2005.org
Date: January 24-25, 2005
Event: The Council of Logistics Management presents Fundamentals of Supply Chain Management -- An Introductory Level Workshop
Location: Newark, NJ
Information: www.clm1.org/Education/Seminar/Default.asp
Date:April 4-6, 2005
Event: National Conference on Operations and Fulfillment/NCOF
Location: Gaylord Texan Resort and Convention Center, Grapevine, TX
Information: www.ncof.com
Date: May 1-5, 2005
Event: Warehousing Education and Research Council's 28th Annual Conference
Location: Adam's Mark Hotel, Dallas
Information: (630) 990-0001; www.werc.org

Back to Top ^

About This Newsletter

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For information on NCOF--The National Conference on Operations & Fulfillment, co-presented by O+F Magazine and The DMA, visit www.ncof.com. For exhibiting information please email: Jerry Busker or call (203) 358-4135.

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Copyright 2004, PRIMEDIA. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Primedia Business Magazines & Media Inc.

The Circulator - November 10

2004-11-10T12:12:00.000-08:00
:: Circulation Management : : November 10th - THE CIRCULATOR ::

A Weekly E-Newsletter from Circulation Management

November 10, 2004

TABLE OF CONTENTS

News Features:

Dan Capell's Best Audits List

NatMag and ACP Joint UK Venture

Action Hero to Front AMI Mag

News Briefs:

Need for SPEED

Shop 'Til You Exceed

Home has Game

Time Titles Off the Clock

Trend Features:

A Voice For Me

PReSS Results

Newly Available Lists

NEWS

Dan Capell's Best Audits List

By Kristina Joukhadar

Dan Capell celebrated the "Best Audits of the Decade" in his Circulation Report this week. Pouring over audit reports for the circa 300 ABC-audited titles that make an advertising rate base claim, Capell reviewed ten years' worth of data on the top 40 titles.

"A full 12 percent missed their rate base claim," said Capell, "but thatï¿½s better than what it used to be. 15 years ago about 35 percent missed their claimï¿½over the last 10 years or so, the percentage has come way down."

Here are some highlights of the best audits: Archaeology, rate base up 30%, only four issues missed in ten years and double-digit bonus circ for advertisers; Cosmopolitan, 250,000 average bonus over rate base for advertisers; Bon Appetit, rate base up 25%, one isssue missed and a 110,000 average bonus for ten years.

Capell has cited Time Inc. with eight titles and Conde Nast with seven titles on the best Audit Performers list.

In addressing the question of why only 50% of ABC-audited magazines claim a rate base at all, Capell said that although the largest, major publications do declare, in the case of smaller circulation special interest publications--for example art or boating--you have "endemic advertisers who don't care what the rate base is." They simply have to advertise, no matter what.

When a magazine promises a rate base, it gets printed on the ABC statement. Newspapers don't declare an advertising rate base, and considering the circulation shortfalls that have been turning up in their audit reports lately, thatï¿½s probably just as well.

NatMag and ACP--Joint UK Venture

By Meghan Hamill

The National Magazine Company (NatMag), a wholly owned subsidiary of The Hearst Corporation in a major joint venture with Australian Consolidated Press (ACP) will publish weekly consumer magazines in the UK.

The new company, ACP-NatMag will be a 50/50 partnership between two of the world's leading magazine publishers including starting with the weekly, 402,000 circulation, magazine Best.

Colin Morrison, the former ACP Chief Executive Officer will be CEO of the new London-based joint and Jessica Burley, currently Group Publishing Director, Women's Home and Lifestyle Group at NatMag, will become Chief Operating Officer.

NatMag will provide a range of publishing and administrative services to the new company. ACP-NatMag aims to be a leading weekly publisher and is expected to be fully operational by January 1, 2005.

Another Action Hero to Front AMI Mag

By Kristina Joukhadar

American Media Inc. has announced it will partner with "Rocky" actor Sylvester Stallone to launch a new monthly fitness-focused magazine. The monthly Sly will be aimed at men ages 35 to 54.

Its debut at newsstands in early January will coincide with Stallone's reality TV show about young boxers, The Contender, that will run on NBC.

"I am a firm believer that the best time of your life is right now--if you know how to live it," said Stallone, 58. "I am in better shape today than I was at 35 and it's my intention to have Sly magazine show its readers how to do the same."

American Media spokesman Stuart Zakim has said that Stallone will be very involved with the content of the magazine.

Earlier this year, California Gov. Arnold Schwarzenegger, former Mr. Universe turned Hollywood action hero, was named executive editor of bodybuilding titles Muscle & Fitness and Flex magazines.

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NEWS BRIEFS

Need for SPEED

Road & Track publishers Hachette Filipacchi launched SPEED magazine on the newsstands in March with a cover date of April, distribution of 200,000 and a cover price of $4.99. The new title is geared to a younger automotive enthusiast audience who are devoted to the highperformance auto market. These readers customize their cars for speed and fun. The second issue appeared on newsstands on October 26. The title will begin publishing bimonthly with the May/June 2005 issue.

Shop 'Til You Exceed

Shop, Etc., Hearst Magazines' new shopping magazine for women has an initial rate base of 400,000. The shopping title has sold more than 280,000 copies on the newsstand since its debut in August.

Rival Lucky launched in 2001 and broke the 200,000-copy newsstand sales figure after five issues--putting Shop, Etc. months ahead in exceeding expectations. However, Lucky will go to a 1 million rate base in January.

Home has Game

Domino, a shopping magazine for the home, debuts in April 2005 and will have a rate base of 400,000. The new title will appear monthly in September, October, November and December and go to 10 times a year in 2006. A prototype has been shown to selective advertisers as well.

Time Titles Off the Clock

Two titles published by Time Inc.'s Time4Media are no longer in print as of November 1 due to a less than desirable audience size in order for the magazine to be viable.

Staffers from TransWorld BMX (circ less than 50,000) will be shifted to another as-yet-titled magazine about all-terrain-vehicles and will launch in the spring.

Ride BMX (circ 51,000) and Freeze (circ 54,000) will shut its doors in January.

DIRECT MAIL SPECIALISTS

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You're speaking to 5-7 vendors

You're starting to feel overwhelmed because you have other responsibilities

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TRENDS

A Voice For Me

By Meghan Hamill

For Me, Hachette Filipacchi's new women's service magazine for young women aged 25 to 35 targets a special and untapped demographic that many titles have not focused on--women who have recently graduated from college. The magazine launched with a rate base of 300,000, a cover price of $1.45 and will initially be sold on the newsstand only.

The title offers practical advice about growing up and buying a house, hosting dinner parties, purchasing big ticket items, getting your first real job and saving money. Tackling financial, technology and home issues all in one title is meant to save the reader from having to consult several specialized magazines or mom and dad to get the answers.

Practical but fun advice is evident in the cover lines of the December issue: Broke? Save $200 this Month, 25 Ways to Organize, 5-Ingredient Recipes and Hey! Jelly Belly--Lose that Jiggle. Editorial also covers the usual suspects: beauty, fashion and health.

The December issue currently on stands has 64-pages of editorial and 6-pages of ads. The test issue will be researched during the gap in service until they build their editorial staff and put For Me back on the stands in April '05. Subscriptions will be available in April when they move to monthly frequency.

Internally they looked at the age of existing brands and found that women right out of college would fill a niche age group that Hachette currently does not serve. From start to finish, in-house brainstorming and production by existing Woman's Day editors took six months.

"We wanted to bring the title to market as quickly as possible to see if the format will succeed", said David Leckey, VP, Circulation, Hachette Filipacchi Media U.S. In order to research the viability of the magazine in the market, the launch issue will have an in-book survey to gather feedback. Hachette will also use focus groups to tweak the look and feel of the April issue over the next few months.

The goal over the next five years is to raise circ from 300,000 to 700,000, said Leckey.

Positive Results in the PReSS

By Meghan Hamill

The highly anticipated 2004 Publication Readership Satisfaction Survey (PReSS) results are currently being reviewed by Monroe Mendelsohn Research (MMR), and will be released to PReSS subscribers on November 16.

The research is especially valuable for circulators because it can help to demonstrate a magazine's competitive advantage as an advertising vehicle.

It can also demonstrate a magazine's superior performance compared with the competition; how a specific category is performing from the reader's perspective such as overall title ratings differ by gender; assess how various titles are performing on a wide variety of brand characteristics, better list selections to solicit potential subs from reader interests and reading preference results; and retaining existing subs and attracting new subs, said Bob Schullman, a Senior VP at MMR.

"We have created what many in the industry perceive to be the equivalent of a JD Power-type satisfaction and product quality survey for consumer magazines and the major national newspapers," he said.

Magazines have personalities and their customers, their readers, do differentiate them based on the distinct benefits that each title provides its readers. PReSS will provide reader-based profiles for 199 individual titles and will provide critical information that no one ever possessed on such a scale before.

"The PReSS presentation I gave to selected circulation and ad sales management during the past year that focused on the PReSS Pilot Survey's results is very indicative of the fully scale study's results," said Schullman.

The PReSS presentation explains to circulators that despite the results of a recent syndicated survey conducted by the Association of National Advertisers' Print's Issues & Opportunities--The Client's Perspective, what the ANA survey doesn't cover in any meaningful manner is the three categories ranked as the top three considerations in an advertiser's decision to use magazines in the media mix: editorial environment, targeting capabilities and reader connection.

The survey measured 211 publications and rated magazines on attributes such as "I have read in past 6 months", "How I usually obtain the copy", "Contains attention-getting ads" and "Is cutting edge". Some of the measured titles include Business Week, Entertainment Weekly, National Geographic, Technology Review and Sports Illustrated.

On the print planning side, all of the Publicis agencies (Starcom, Mediavest, GM Planworks and, Zenithmedia, Optimedia, etc), Mediacom, MPG, Universal McCann, Carat Insights, and Mullen have subscribed to PReSS. On the publisher side, two of the three national newspapers, The NY Times and The Wall Street Journal, as well as titles from Hearst, American Express Publishing, Bauer, Taunton Press (among others) have subscribed to PReSS.

CM 2005 SuperBook
Last Chance!

Reach more than 14,500 circulation professionals with full-page and/or descriptive listings in this comprehensive directory. Donï¿½t be the best kept secret in circulation any longer!

Contact: Karen Putrimas, Directory Advertising Sales Manager
Phone: 203-854-6730 ext. 127
Fax: 203-286-2335
Email: kputrimas@red7media.com

NEWLY AVAILABLE LISTS

Everything Golf (388,256 names, $80/M)

Catalog buyers of golf-related products who spent between $60 and $500 per order.

Selects by high/low-ticket merchandise, quarterly hotline, gender, income, age, presence of children, state/SCF/zip.

Contact: List Experts Inc. (727) 669-2500

Out Of Office Business Professionals (2,750,000 names, $100/M)

Reach business contacts in a specific industry and title by sporting interest and readership, presence of children and many other choices and combinations.

Selects by age, income, gender, small office/home office and many interests. The list also includes all business selections such as, SIC/Industry, title, company size, year business started and telephone.

Contact: List Services Corporation (203) 791-4491

Association for Conflict Resolution (5,729 names, $250/M)

Mediators, arbitrators and educators involved in conflict resolution are found on the membership roster of the Association for Conflict Resolution. ACR members include lawyers, social workers, human resources professionals, psychologists and clergy.

Selects by professional interest, state/SCF/zip.

Contact: Infocus Marketing Inc. (800) 708-5478

Time-Share Resorts Time for Fun (784,151 names, $85/M)

Consumers who responded to direct mail offers to tour time-share resorts or who were contacted by telephone after checking in a hotel are listed on the Time-Share Resorts Time for Fun file. Selects by monthly hotline, type of resort, age, credit card buyers, demographic, ethnicity, income, lifestyle, marital status, telephone numbers, presence of children, state/SCF/zip.

Contact: Media Source Solutions Inc. (561) 241-3003

Circulation and other publishing professionals: Do you have circulation related New Year's resolutions? We'd love to hear from you. Please email them to mhamill@red7media.com

HELP WANTED: Circulation Software Support

Experienced Circulator needed, to fill the position of Circulation Support Representative for a leading software company serving the Publishing industry. If you have at least two years of circulation experience, like to work in a fast-paced environment, and are good at multi-tasking, solving problems, training others, and contributing as part of a team, weï¿½d like to talk to you.   Position could be based in Stamford, Ct, Santa Monica, Ca, or Toronto, Canada. Competitive Salary and bonus, good benefits, and a great work environment. Please forward your resume asap with salary requirements to: Allen Marks, amarks@msgl.com.

Circulation Manager

Red 7 Media (publisher of FOLIO, Circulation Management, and Event Marketer Magazine) is seeking a circulation manager to manage the circulation of our stable of trade magazine titles. Must have at least 3 yrs. of magazine circulation experience, including BPA audits and audience development skills. Must also be ready to roll up your sleeves and dive in a fast-paced, fun, entrepreneurial environment. Position is located in our South Norwalk, CT offices. Benefits: Health, dental, 401k.

Fax resume to KS, (203) 854-6735 or email ksmith@red7media.com

Contact us:
Red 7 Media, Inc.
33 South Main Street
Norwalk, CT 06854
Tel: (203) 854-6730
Fax: (203) 854-6735

Editors:
Tony Silber
Kristina Joukhadar
Meghan Hamill

INHERITTANCE CLAIMS/NEXT OF KIN

2004-11-10T05:45:00.000-08:00
INHERITTANCE CLAIMS/NEXT OF KIN

FRED CHUKWUMA & CHAMBERS
NO 15 ATTORNEY AVE,VICTORIA ISLAND LAGOS.
PRIVATE EMAIL:
ATTN: SIR/MADAM ,

It is with heartfelt hope that I write to seek your co-operation and
assistance in the context stated below, I am BARRISTER FRED CHUKWUMA .
I am the personal Attorney to the late MR.& MRS.ROBERT RICE, of La Mesa,
California,A national of Califonia , My late client was and his wife was
involved in {AIR CRASH} that occurred on the {31ST OCTOBER 1999} With an
{ EGYPTIAN AIRLINE PLAN 1990 } into the Atlantic Ocean,on his way to a conference

and other passengers were involved as you can confirm from the website below:
{ www.cnn.com/us/9911/02/egyptair990.list/index.html }
I got your contact through the help of my sister-in-law that works with
the American Chambers of Commerce and Tourism, due I did not disclose
to her my humble intention for an honest foreigner like you,Having noted

the confidence reposed on your person by the sponsor of the recommendation,
My late client was as well a one time secret Agent in transferring of
money overseas for the late head of state of Nigeria. Before his death On
the
31ST OCTOBER 1999, My client Deposited the total sum of US$10,000,000.00)TEN
MILLION UNITED STATES DOLLARS } In {ECO BANK PLC} hoping of transferring
the fund to his country as soon as she comes back from conference.

After these several unsuccessful attempts, I decided to trace his name
over the Internet, to locate any member of his family. I have contacted you

to assist in repatriating the money and properties left behind by my
client before she get confiscated or declared unserviceable by the Bank where

this huge deposit were lodged.Particularly, the {ECO BANK PLC} Where the

decease had an account valued at about US$10m, Has issued me a notice to
provide the {NEXT OF KIN} or have the account confiscated within the
next10 official working days. Since I have been unsuccessful in locating

the relatives,I seek your consent to present you as the {NEXT OF KIN} of

the decease since you relate to his name. 50% to me and 30%to you, While

20% can be also played to you, Incase if the ECO BANK demands for any legal
documents or cost of transfer.

Please get in touch with me by my private address to enable us to claim
the fund immediately as soon as you receive
this proposal for more details .
I hope to hear from you soon.
Thanks and God bless
Barrister.FRED CHUKWUMA(San)

________________________________________
Crea la tshirt con il tuo nick! http://www.mediasetshop.it/JumpyChat/

Request for Investment Assistance/contact me soon

2004-11-05T20:37:00.000-08:00

Dear friend,
It is my pleasure to write you.Being the only son of my father, late Chief Alfred Kone from Mende district Republic of Sierra Leone.I am 21 years of age. My father was limited liability Diamond and Gold merchant in Freetown Sierra Leone before his untimely death. After his business trip to Abidjan -CÃ´te d'Ivoire, to negotiate on a business he wanted to invest in Abidjan - CÃ´te d'Ivoire.
A Week after he came back from Abidjan, he was attacked with my mother by unknown assassins, which my mother died instantly but my father died after five days in a private hospital on that faithful afternoon. I didn't know that my father was going to leave me after I had lost my mother. But before he gave up the ghost, it was as if he knew he was going to die. He my father, MAY HIS SOUL REST IN PERFECT PEACE he disclosed to me that he deposited the sum of 15,800,000,00 US Dollars (FIFTEEN MILLION EIGHT HUNDRED THOUSAND DOLLARS) in a bank here in Abidjan- CÃ´te d'ivoire.That the money was meant for his cocoa and Gold company he wanted to establish in Abidjan - CÃ´te d'Ivoire though, according to my father he deposited the money in a confident account of the bank and he handed to me all the relievant documents of the deposited fund and instructed me to seek for a reliable
and trust worthy business partner for my life time investment abroad. Now I have succeeded in locating the bank here in Abidjan - CÃ´te d'Ivoire and I am soliciting for your assistance to help me to transfer this money out from Abidjan to your safe account abroad so that we will invest it in any meaningful lucrative business in your country because this is my only hope in life.
Awaiting anxiously to hear from you so that we can discuss the modalities of this transaction. Please kindly contact me through my direct telephone number +22507002664 or email (d_kone1@yahoo.fr) for more discussion.
Thanks for your kind attention.

Yours sincerely,

David Kone

Abidjan.C.I

Tel.+22507002664

____________________________________________________________________________
Mynet ArkadaÅÄ±m ile aradÄ±ÄÄ±nÄ±z arkadaÅ size bir cep telefonu kadar yakÄ±n!

The Circulator - November 3, 2004

2004-11-05T09:33:00.000-08:00
:: Circulation Management : : November 3rd - THE CIRCULATOR ::

A Weekly E-Newsletter from Circulation Management

November 3, 2004

TABLE OF CONTENTS

On the Auditing Front:

--BPA Furthers its Worldwide Presence

--ABC's Fas-Fax on Newspaper Circ

Readers Flipping Over Digital?

Content Takes First Place in Internet Survey

News Briefs

Record Revenues for Cooking Light

Home--Where the Money Is

More Gets a Facelift

Life & Style on Sale

Trend Features:

Kick-Start Partnership Marketing

Newly Available Lists

DIRECT MAIL SPECIALISTS

You've got an important direct mail project to complete and:

Your deadline seems impossible

You're speaking to 5-7 vendors

You're starting to feel overwhelmed because you have other responsibilities

We can help. It's what we specialize in.

WE'RE GIVING AWAY $20 STARBUCK'Sï¿½ GIFT CERTIFICATES

NEWS

BPA Furthers its Worldwide Presence

By Kristina Joukhadar

While the Audit Bureau of Circulations has been working on perfecting the accuracy of Publisher Statements in the U.S., BPA Worldwide has been working on building up its auditing organization in the rest of the world. BPA's list of member and applicant titles now includes 2000 U.S., 550 Canadian and 400--450 in other countries.

It was announced this week that Opthomology Times/India, an Indian edition of OT due to be published by Advanstar Medical Economics and ILX Media as of the first quarter of 2005, will be audited by BPA. This will be the first BPA audited title to be published there.

Also beginning in 2005, Canadian company Metro International, publisher of 35 daily newspaper editions in North America, Latin America, Europe and Asia, will have its three U.S. daily newspaper titles--Metro New York, Metro Boston and Metro Philadelphia--audited by BPA on a weekly schedule as of January.

In Beijing, executives from Nokia and Procter & Gamble China have recently joined BPA's Asia/Pacific Advisory Board. The audit bureau opened the Beijing office in June of this year, slated to handle all audit scheduling, sales and customer service for BPA's Asia/Pacific operations, including titles published in Hong Kong, Singapore, Japan, Thailand, Malaysia and Taiwan.

In Central America, back in March 2004, the BPA announced the formation of a cooperative venture with the Instituto Nacional de la Publicidad, the official professional industry body that oversees Costa Rican advertising, to provide exclusive circulation auditing services for the country's newspapers, consumer and B-to-B magazines.

In the Middle East, the Dubai Consultancy Research and Media Centre (United Arab Emirates) said in August 2004 that it will "work to enhance and support BPA Worldwide's growing media membership in the Gulf Cooperation Council countries comprising the United Arab Emirates, Bahrain, Kuwait, Oman, Qatar and the Kingdom of Saudi Arabia."

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ABC's Fas-Fax Shows Newspaper Circ

By Meghan Hamill

According to Monday's ABC Fas-Fax report (for the six-month period ending September 30), more than 70% of the newspapers measured by the ABC lost circulation in the past six months. Overall daily circulation dropped .9% and Sunday circulation decreased 1.5%.

On the same day the ABC Fas-Fax report was released, newspaper circ again was under suspicion, as Federal investigators subpoenaed the New York Daily News for information about its circulation reporting practices. Home-delivery distributors have allegedly sued the paper for $12.5 million because of claims they were forced to deliver to non-paying customers.

"We are aware of an investigation and we look forward to cooperating fully," said Daily News spokeswoman Eileen Murphy in regard to the subpoena.

In the Fas-Fax report, among the top-20 papers, the New York Post logged the largest percentage increase in circulation, with its daily sales climbing by 5% or 33,781 papers. That increase narrowed the gap between the Post and the Daily News from 74,320 papers to 28,845.

Several of the top-20 papers that should have been included in Monday's report and their numbers omitted had replaced by an x, due to ABC censure.

When the ABC Board met this past July, it refined the definition of the "censure" provision of its bylaws, stating that it would censure any newspapers whose circulation was adjusted at least five percent during the audit process. In Monday's Fas-Fax report, the circulation figures for Hoy, Newsday, Chicago Sun Times and Dallas Morning News were completely omitted from the report.

Some of the major newspapers that saw daily circulation declines of more than 3% include the San Francisco Chronicle (-6.09%), the Buffalo News and the Los Angeles Times (both -5.55%) and the Arizona Republic (-4.40%).

"It is not all doom and gloom," according to the Newspaper Association of America: 281 of 841 papers with reported figures gained circulation.

Fas-Fax noted the following circ increases: The New York Times (+.22% daily and Sunday), The Wall Street Journal (+.75%) and the Miami Herald (+2,148 daily). The New York Post gained the largest percentage circulation, with an increase of 33,781 papers.

The ABC Fas-Fax report also found that for 17 of the top-20 papers, the average daily paid circulation declined a half percent when compared with the same period last year, while Sunday circulation declined 1.7%. The same papers also reported a 3.4% increase in the share of sales that came from bulk or deeply discounted copies.

Readers Flipping Over Digital?

By Kristina Joukhadar

University Business, a controlled circ business magazine aimed at the top management of two- and four-year colleges and universities in the U.S., published by Professional Media Group LLC, announced this week that it has selected E-Book Systems to produce the digital editions of its magazine.

Digital flip editions are available free of charge on the publicationï¿½s Web site.

E-Book utilizes a patented "3-D Digital Flip" technology, creating a page-turning digital "flip-book." Readers who download the flip-viewer--available at present only on a PC, but soon to be available in Mac version--simply click on the image of the magazine to turn its pages online.

UB chose E-Book for its digital editions because they were so helpful and willing to accommodate the company's needs, said Fales. Price was definitely not the most important consideration for the company, which did not want to add staff to bring the project to fruition.

Fales said UB's editors and advertisers are impressed with the reporting capabilities of the product, which records the number of readers who view each edition, the pages they view, time spent with each page and the clicks per page (including "zooms"). It tells you exactly what each reader was looking at and for how long.

At this point, the number of digital readers is only in the hundreds, according to Fales, but advertisers are happy, because they do not pay extra for the digital circ. Also, ad responses can be very specificï¿½-unlike the print ads, URL's can be as long as necessary to get readers back to a specific part of their Web site, to a special offer or white paper, etc.

Hopefully as UB starts to promote its digital editions over the next year, the number of digital readers will number in the thousands. But Fales said he doesn't see digital replacing the print version. Rather, he believes readers' exposure to the digital edition should serve to increase the number of print subscribers.

After all, he said, most people still prefer print. "It's the ultimate wireless, no battery-required, random access" product out there!

Content Takes First Place in Internet Activity

By Kristina Joukhadar

The Online Publishers Association (OPA) announced this week that as of the month of September, the viewing of Internet content became the leading online activity as measured by the Internet Activity Index of time spent online.

The index tracks Internet usage in four distinct categories--content, communications, commerce and search. It was developed in conjunction with Nielsen NetRatings and is published monthly by the OPA.

The September index found that content was the only category of the four to register an increase in the percentage of time spent online. Content's share rose from 38.3 percent in August 2004 to 41 percent in September, causing the areas of commerce, communications (i.e. email correspondence) and search to decline by 5.8 percent, 4 percent and 3.1 percent respectively.

Michael Zimbalist, president of OPA, said the year-over-year gains in content "suggest that we are witnessing a shift in how consumers are using the Web as broadband households continue to grow. Clearly, it is much more than a tool; it is a primary source of information, entertainment and fun."

Publishers and advertising agencies alike have been waiting for the use of broadband to increase to enable wider viewing of rich media content, which is thought to be the next growth opportunity for Internet publishing.

TRENDS

Kick-Start Your Partnership Marketing

By Meghan Hamill

In an interview with The Circulator, Bridgett Wells, Director of Partnership Marketing, Agency and ABC Reporting at Hearst Magazines says that if you have limited resources, you might want to work with a consultant to help kick-start partnership programs.

Consumer marketing consultants do work on commission, but what they offer is their time and invaluable expertise. They can find a marketer (i.e. a retailer) who is interested in working with magazines and tell them about 3-4 magazines that they would have brand affiliation with; they can then go to the publisher or circ director with the project idea; they can help work out the partnership details, which could include paid subs, upsells, etc.; and they can push the ABC approval forward.

For large circ magazines, creating partnerships is relatively easy. For a small circ publication that has cache, this can also work really well.

According to Harold Buckley, Partner, Consumer Marketing Solutions, because consultants work off commission, it isn't always viable for them to work with a publication with little cache and a small circ. In this case, contacting your advertisers to partner with them is ideal.

Ask yourself: Can we do a barter with a company for an ABC partnership? What about an insert? Use your ad contacts. Don't go to a CEO--go to the marketing department. You want to pitch to creative and innovative people.

Then it takes time to build the program.

Make a prospect list by first looking at the key advertisers in your market; then the smaller advertisers; and finally, the advertisers currently in the magazine for advertising credits. Next, get the publisher and editor on board and create a triangle--you can't build a partnership successfully if you are the only one involved.

The relationship must be quid pro quo. It can't be one-sided. The program must be beneficial for both the partner and the publisher. You need to get quality subs that you can put on your statement, says Wells.

Make sure that the relationship will allow you to jointly sell as well as up-sell on your Web site or at your store if you have one. Make it a multi-level program that takes you from bartering to multi-tiered marketing.

Like any relationship, it must be a good fit. If you have good synergy with the product you have good synergy with the audience.

Partnerships are hard to do and they do take a lot of time, but don't be discouraged. For smaller magazines it might be harder but this doesn't mean that you shouldn't try to be innovative. When you go out on sales calls ask if there is an opportunity to work with the advertiser. Find a partner company that will work with you and be persistent.

CM 2005 SuperBook
Last Chance!

Reach more than 14,500 circulation professionals with full-page and/or descriptive listings in this comprehensive directory. Donï¿½t be the best kept secret in circulation any longer!

Contact: Karen Putrimas, Directory Advertising Sales Manager
Phone: 203-854-6730 ext. 127
Fax: 203-286-2335
Email: kputrimas@red7media.com

NEWLY AVAILABLE LISTS

Abercombie & Fitch Retail Buyers (1 million names, $105/M)

Names of parents and grandparents from the last 12 months who spent an average of $75 per purchase for children ages 10 through 17. Selects by hotlines, dollar amount spent (ranges), gender, state/SCF/zip. Sample usage: Anthropologie Catalog, Crazy Shirts, Donney & Bourke, East Bay Running Store, Extra Mile Catalog, Genesco and Guthy Renker.

Contact: Mokrynskidirect (201) 487-8181

ACPA College Student Educators International (6,092 names, $100/M)

Two-thirds of ACPA members are men. Ninety-five percent of the records provide business addresses while the rest are home addresses. Selects by job function, business level, state/SCF/zip.

Contact: MGI Lists (800) 899-4420

Cable TV Cooking Show Enthusiasts (2.3 million names, $85/M)

Includes individuals responded to TV infomercial offers for kitchen gadgets, appliances and equipment. They completed a short telephone survey when placing orders. Other records come from online product registrations.

Selects by age, credit cards, dwelling type, gender, homeowner, income, length of residence, lifestyle, marital status, monthly hotline, state/SCF/zip.

Contact: Media Source Solutions Inc. (561) 241-3003

HELP WANTED: Circulation Software Support

Experienced Circulator needed, to fill the position of Circulation Support Representative for a leading software company serving the Publishing industry. If you have at least two years of circulation experience, like to work in a fast-paced environment, and are good at multi-tasking, solving problems, training others, and contributing as part of a team, weï¿½d like to talk to you.   Position could be based in Stamford, Ct, Santa Monica, Ca, or Toronto, Canada. Competitive Salary and bonus, good benefits, and a great work environment. Please forward your resume asap with salary requirements to: Allen Marks, amarks@msgl.com.

Circulation Manager

Red 7 Media (publisher of FOLIO, Circulation Management, and Event Marketer Magazine) is seeking a circulation manager to manage the circulation of our stable of trade magazine titles. Must have at least 3 yrs. of magazine circulation experience, including BPA audits and audience development skills. Must also be ready to roll up your sleeves and dive in a fast-paced, fun, entrepreneurial environment. Position is located in our South Norwalk, CT offices. Benefits: Health, dental, 401k.

Fax resume to KS, (203) 854-6735 or email ksmith@red7media.com

Contact us:
Red 7 Media, Inc.
33 South Main Street
Norwalk, CT 06854
Tel: (203) 854-6730
Fax: (203) 854-6735

Editors:
Tony Silber
Kristina Joukhadar
Meghan Hamill

10/31/2004

2004-11-02T17:04:00.000-08:00
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10/31/2004

2004-11-01T22:59:00.000-08:00
Homestead SLC Mid Valley. new orleans hotel reservation botel. Homestead SLC Mid Valley is an extended-stay lodging facility with on-site laundry, free local telephone calls and personalized voice mail. Each room includes a complete kitchen, cookware, dishes and cutlery, as well as a work area with computer dataport.

As of January 1, 2003, Homestead will no longer accept personal checks for payment.. day inn motel hitel. Homestead South Natomas. the lodge at rancho mirage hltel. Homestead South Natomas is an extended-stay facility with on-site laundry, free local telephone calls and personalized voice mail. Each room includes a complete kitchen, cookware, dishes and cutlery, as well as a work area with computer dataport.

As of January 1, 2003, Homestead will no longer accept personal checks for payment.. fairfield inn by marriott hptel. Homestead Southfield. jasper accommodation horel. Homestead Southfield is an extended-stay lodging facility with on-site laundry, free local telephone calls and personalized voice mail. Each room includes a complete kitchen, cookware, dishes and cutlery, as well as a work area with computer dataport.

As of January 1, 2003, Homestead will no longer accept personal checks for payment.. san diego motel hogel. Homestead Tampa Clearwater. williamsburg inn hoyel. Homestead Tampa Clearwater is an extended-stay lodging facility with on-site laundry, free local telephone calls and personalized voice mail. Each room includes a complete kitchen, cookware, dishes and cutlery, as well as a work area with computer dataport.
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As of January 1, 2003, Homestead will no longer accept personal checks for payment.. hamton inn hotep. Hotel Crescent Court. san francisco hotel reservation hotem. Hotel Crescent Court , modeled after the Royal Crescent in Bath, England, adds a warm Texas-style welcome to the beauty, luxury and top-notch service of a fine European hotel. Elegant, residential-style guest rooms and suites combine with award-wining dining, a world class Spa and meeting facilties for a unique business or vacation travel experience. Hotel Crescent Court is the focal point of a development that also includes three office towers and The Shops and Galleries at The Crescent.. cheap hotel new york city hotek. AmeriSuites Detroit Auburn HIlls. oxford suite ersort. Hotel featuring 128 fully appointed suites, meeting room with catering and audio visual equipment available, in-door swimming pool, fitness center, complimentary Bountiful Breakfast Buffet, and 24 Deluxe Taking Care of Business Suites. Restaurants and dining facilities are within walking distance, the largest shopping mall in Michigan-Great Lakes Crossing is just minutes away. Centrally located to Daimler Chrysler Corporate HQ, GM Truck,Bus HQ, ABB, and Siement Automotive.. hoilday inn rseort.

10/28/2004

2004-10-29T04:45:00.000-07:00
hershey lodge new yot. Hawthorn Suites LTD. - Anchorage. lake tahoe resort new yog. Hawthorn Suites LTD - Anchorage, AK - ''More Of What You Need When You Need It''. Located just 8 miles N of Anchorage Airport and just minutes from downtown Anchorage. Where you can now join Hyatt Gold Passport and earn 3 points for every eligible suite dollar or 300 airline miles per stay. Offering high-speed internet access. We feature one-bedroom suites with separating door, microwave and refrigerator. The single king suites are 392 sf and the double queen suites are 429 sf. We offer a complimentary hot breakfast buffet including eggs, bacon/sausage, fresh fruit, cereals, hot coffee and much, much more. We also offer a complimentary Wednesday evening social to provide your evening meal. Additional complimentary on site amenities includes an exercise room, indoor pool/spa and free parking. Several nearby attractions include the Museum of History & Art (8 Blocks), Egan Convention Center (6 Blocks), Alaska Zoo (10 Ml), Alyeska Ski Resort (45 Ml) and the Alaska Railroad (1 Ml). We are also located conveniently to many business centers.. resort for sale new yof. Hawthorn Suites - Ann Arbor. sonoma mission inn new yor. Hawthorn Suites - Ann Arbor, MI - ''More Of What You Need When You Need It''. Located 27 miles SE of Detroit Metro Int'l Airport. Where you can join Hyatt Gold Passport and earn 3 points for every eligible suite dollar or 300 airline miles per stay. Featuring High-Speed Internet Access! We feature studio (505sf), one-bedroom (780sf) and two-bedroom (785sf) suites, which have a separating door. The suites offer web bars with microwave, sink and refrigerator or fully equipped kitchens with a two burner cook top, microwave, dishwasher, refrigerator and all the pots, pans, dishes and utensils you might need. We offer a complimentary hot breakfast buffet including eggs, bacon/sausage, fresh fruit, cereals, hot coffee and much more. We also offer a complimentary evening reception Monday through Thursday with the Wednesday offering to provide your evening meal. Additional complimentary on site amenities includes a fitness center, indoor heated pool, whirlpool, sport court and BBQ area. We are conveniently located near many corporate centers including Pfizer Global Research (1 mi), Altarum (1 mi), Black and Veatch (1 mi), Domino's Pizza Inc (2 mi), Toyota Technical Center (2 mi), NSF International (2 mi) Flint Ink (2 mi), and MSC Software (2 mi) just to name a few. Several restaurants are close by and attractions including Guy Hollerins (nearby), Cookers (nearby), Applebees (nearby), University of Michigan (3 mi), Brianwood Mall (3 mi), Matthaei Botanical Gardens (1 mi), Museum of Art (3 mi), Henry Ford Museum (30 mi) and Green Field Village (30 mi) make this a great location. confort inn new yor. Hawthorn Suites LTD. - Killeen. scottsdale resort new yor. Hawthorn Suites LTD - Killeen, TX - ''More Of What You Need When You Need It''. Located just 5 miles west from Killeen Municipal Airport and 5 miles from downtown. Where you can now join Hyatt Gold Passport and earn 3 points for every eligible suite dollar or 300 airline miles per stay. We feature studio suites (350sf), which includes a wet bar area with a microwave, refrigerator and coffee maker. We also offer a full kitchen studio suite (420 sf), which includes a fully equipped kitchen with a two burner cook top, microwave, dishwasher, refrigerator and all the pots, pans, dishes and utensils you might need. We offer a complimentary hot breakfast buffet including eggs, bacon/sausage, fresh fruit, cereals, hot coffee and much, much more. We also offer a complimentary Wednesday evening social to provide your evening meal. Additional complimentary on site amenities includes an exercise room, complimentary USA Today newspaper and free parking. Conveniently located to Fort Hood (2 ml), Killeen Convention Center (1 ml), Central Texas College (5 ml), Metroplex Hospital (5 ml) and Tarlton College (5 ml). Local attractions including Lions Park (2 ml), Belton Lake (12 ml), Killeen Mall (1ml), and Stillhouse Lake (8 ml) all make this a great location.. cape cod inn new yor. Hawthorn Suites-Anaheim/Orange. victorian inn coutnry. Hawthorn Suites - Orange, CA - ''More Of What You Need When You Need It''. Located just 20 miles north from John Wayne (Orange County) airport and 45 miles from Los Angeles International airport. Where you can now join Hyatt Gold Passport and earn 3 points for every eligible suite dollar or 300 airline miles per stay. We feature one-bedroom suites (552 sf) and two-bedroom suites (864 sf), which has a separate door. The suites offer fully equipped kitchens with a two burner cook top, microwave, dishwasher, refrigerator and all the pots, pans, dishes and utensils you might need. We offer a complimentary hot breakfast buffet including eggs, bacon/sausage, fresh fruit, cereals, hot coffee and much, much more. We also offer a complimentary Monday through Thursday evening social with the Wednesday offering to provide your evening meal. Additional complimentary on site amenities includes access to nearby health club, outdoor pool, BBQ area, complimentary shuttle within a 5-mile radius and free parking. Conveniently located to AmeriSource Bergen (.5 ml), Farmers Insurance (adjacent), UCI Medical Center (1 ml), Ameriquest Mortgage (.5 ml). Local attractions including Disneyland Resort (1.5ml), Anaheim Convention Center (2 ml), Edison Field (2 ml), where Major League Baseball's Anaheim Angels play, Arrowhead Pond (2.5 ml), where National Hockey League's Anaheim Mighty Ducks play, Knott's Berry Farm (8 ml) and Newport Beach (10 ml) all make this a great location.. ocean city maryland motel cuontry. Hawthorn Suites LTD. - Allentown/Fogelsville. holiday accommodation dountry. Hawthorn Suites LTD - Allentown/Fogelsville, PA - ''More Of What You Need When You Need It''. Located 9 miles from Lehigh Valley International Airport and 10 miles from downtown Allentown. Where you can now join Hyatt Gold Passport and earn 3 points for every eligible suite dollar or 300 airline miles per stay. Offering wireless high speed internet access. This three-story property features studio suites (380 sf) with a mini kitchen area, which includes microwave and refrigerator. We offer a complimentary hot breakfast buffet including eggs, bacon/sausage, fresh fruit, cereals, hot coffee and much, much more. We also offer a complimentary evening reception on Wednesday offering to provide your evening meal. Additional complimentary on site amenities includes an exercise room, and free parking. Conveniently located to Agere Systems (1 ml), Air Products (4 ml), Lutron Electronics (10 ml), Lutron Elect. Training Center (1 ml), Perrier (1 ml), Allen Organ Co. (14 ml), Lehigh Portland Cement Co. (1 ml), MILucent Technologies (1 ml), Guiness UDV-Smirnoff (.5 ml), Saab Motors (1 ml), Akrion LLC (1 ml), Iron Run Corporate Center (.1 ml), Wallace Computers (1 ml), J.C. Penney Distribution Center (.5 ml), MICadence Design (1 ml), Cenix (.5 ml), The Hartford Group (.5 ml), Poland Springs (1 ml), Mack Trucks (4 ml) and Lehigh Valley Hospital (5 ml). Local attractions including Dorney Park/Wild Water Kingdom (3 ml), Shepherd Hills Golf Course (7 ml), Center Valley Golf Course (8 ml), Olde Homestead Golf Course (10 ml), Brenner Fairways Golf Course (3 ml), Clover Hill Vineyards (2 ml), Blue Mountain Vineyards (10 ml), Vynecrest Winery (2 ml), Renningers Antiques/Farmers Mkt. (12 ml), Reading Outlets/Vanity Fair (30 ml), Christmas Lights in Bethlehem (8 ml), Koziars Christmas Village (37 ml), Quakertown Farmers Mkt. (17 ml), Lehigh Valley Mall (5 ml), Crayola Factory (20 ml), Hershey Park (70 ml), Lehigh Valley Velodrome (5 ml), OTB Lehigh Valley Downs (5 ml), Neuweiller Microbrewery (5 ml) and Federal Grill and Cigar Bar (5 ml) all make this a great location..

October 27th -- The Circulator

2004-10-27T16:21:00.000-07:00
:: Circulation Management : : October 27th - THE CIRCULATOR::

A weekly e-newsletter from Circulation Management

October 27, 2004

TABLE OF CONTENTS

Fulfilling Digital Editions:

Fulfillment Behind the Scenes

On the Road with Blood Horse Digital

News Briefs

Trend Features:

Neodata: A Cautionary Tale

Newly Available Lists

Trend Features

Connecting Fulfillment Behind the Scenes

By Meghan Hamill

In an interview with The Circulator Stefan Beeli, vice president and Michael Jordan, director of operations for ESP Computer Services explain that "We allow circulators to operate in Internet have-it-now mode. We put people on file right away because it is all in real time," says Beeli. "What it lets them do is treat ESP as their own private fulfillment house by using our web services."

Circulators like to talk about the life time value of a subscriber, says Jordan, who was a circ director  for 12 years prior to joining ESP. What ESP offers is unique--they provide that depth of information. "They really cross all products. You're getting a snap shot that is perfect data for a circulator to have and to act on and to promote accordingly," he says.

In 1997 ESP Computer Services started offering support for online paid Web sites with the launch of Variety.com. As a paid publication they didn't want to make their print edition obsolete by giving away content on the Web site. They decided to offer the web site for free to their print subscribers or as a stand alone paid sub.

Since ESP has a real-time integrated database--they check the database to determine the subscription status and verify it with a user name and password. To do this between two separate locations, ESP uses the Internet as the connection behind the scenes. This was customized just for Variety.com.

Eventually standards were established for these systems to communicate securely via the Internet using XML Web Services. XML allows authenticated users to have read access and update access to an integrated database in real-time.

One of their biggest clients, Reed Business International (RBI) explains that they chose to work with ESP as their print fulfillment company because they determined that the primary users of their Internet product would be their print subscribers.

"From a circulation point of view, the fulfillment requirements for subscriptions to a Web site are very similar to those for print. You must monitor expiration, collect money, renew, etc. The only difference is the password requirement," says RBI, circulation director, Jim Fischer. "As a fulfillment house for a b-to-b publication they are required to do virtually every thing regarding maintaining our subscribers."

RBI uses ESP for digital and print fulfillment. The approach has been to treat digital editions as just another method of delivering their product. "The benefit we are getting is the authentication process. The ID and password that protects our product--we built it to protect revenue," says Fishcer.

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On the Road with Blood Horse Digital

By Kristina Joukhadar

Blood Horse Publications caters to a unique kind of reader, which may explain why its subscribers are willing to pay for both print and digital versions. The owners, breeders and trainers who make up it's audience are affluent and they travel a lot. They want their weekly issues to arrive quickly, but also want them to contain commentary that goes beyond just the immediate news on Saturday's races.

With a digital edition, they get the news on the day the weekly issue goes to the printer (Monday), rather than having to wait until Thursday or Friday (or, if they are abroad, perhaps weeks) says Gene Sittenfeld, circulation director of Blood Horse Publications.

But many readers also want to be able to save the print issues, he says, which are known for their beautiful photography. Subscribing to both the print and the digital means that they can read the digital immediately while they are traveling--download it to their laptop--then come home to find the print version waiting for them.

Blood Horse offers three types of subscriptions: print only, digital only or "multi-media," which includes both print and digital, with a 15 percent discount off the combined price. For print subscriptions, there is a $10 savings for ordering with a credit card over the Web; for digital subscriptions, the order is placed through the digital supplier, Newsstand.

When asked how Blood Horse handles its subscription fulfillment for such a complex mix of products, Sittenfeld says they do virtually all of it in-house. He says there is just no way anyone else could care for the subscribers the way their own customer service people do.

Customers, says Sittenfeld, are part of the extended family, they are friends, and they want to deal with someone who knows them and can give them personal attention. The ability to offer either print or digital or print and digital subscriptions is just another way Blood Horse Publications serves its readers.

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Neodata: A Cautionary Tale

By Baird Davis

I don't think there has been a more serious consumer magazine supplier misfortune than the one foisted on Neodata back in the 1990's. It's the story of a misguided belief in the power of technology, of greed, the pervasive influence of money and an object lesson for publishers concerning the significance of protecting their precious supplier base.

Tom (Texas) Harbison, the new Director of Neodata, rode into sleepy Lewisville, Colorado in 1990 bearing wondrous gifts. We all knew that Tom represented the banking interests of Hicks Muse (a company most of us had never heard of, but would soon get to know). However, we weren't initially concerned that Neodata was now owned by leveraged investors, because the new owner/managers held out the prospect of a much brighter tomorrow.

They promised a new state-of-the-art system, replete with revolutionary parallel processing computers. Here was a supplier investing in the future without any (apparent) cost to its customers. What could have been better for the industry and for Neodata's clients?

Little did Neodata clients, or the publishing industry, know that this was the first step on Neodataï¿½s long gloomy road to extinction. But those early new era Neodata days were very heady. Clients were surveyed to help determine the system functionality that would best suit their future needs.

A huge cast of systems people were assembled.

Programmers crowded the Lewisville halls. Clients were wowed by the

spectacle. It was enough to make many of us suspend our common sense.

We naively fell under the spell of the charismatic Mr. Harbison and his band of persuasive lieutenants. As the head of Ziff Davis' circulation efforts, at the time, and a Neodata client, I was one of many that at first wholeheartedly supported new management's revolutionary plans. The prospect of being part of an industry leading process can be a powerful aphrodisiac.

Well, as we all know, the proposed macro system development project (Ncore) was suspended, only to be heard as a flushing sound as it sped down the drain. I vividly recall the relief I felt the day the project was shelved and new management was announced. This was good news I thought. Neodata could stop chasing the illusive Texas dust storm and get back to the basics that made it one of the industry's finest suppliers.

But we were soon to learn that the horrendous system development cost (I've heard it estimated at $100 million) was not, as we had thought, like Lubbock, Texas, in the industry's rear view mirror. Somebody had to pay for all those misspent system development dollars. Guess what? The 800 pound system investment gorilla re-shaped the ownership position of Neodata. It increased Plano influence and, eventually, in a nefarious deal with Hicks Muse, EDS became the majority owner.

Goodbye Mr. Hicks! Little old Neodata became a miniscule piece in Plano's enormous lexicon of products and services. What followed was a mammoth company's sometimes comical, and often misdirected attempt, to find a means to leverage their investment. This included several name changes (remember Centrobe?) that made the company appear as if it had entered the witness protection program.

In addition, there was a continually changing cast of Plano selected Neodata Directors, none of whom, of course, had magazine fulfillment or publishing experience. In 2003, 13 years after the Lewisville arrival of the man bearing the wondrous gifts, Neodata was mercifully relieved of its tenacious struggle for survival as an independent industry supplier.

The employees of Neodata, with a Herculean effort, nearly overcame the misguided efforts of their bosses. But in the end, the mountain was too high. However, for the magazine industry there are lessons to be learned from this misfortune, nine of which are shown below.

1. Never trust a Texan bearing gifts.

2. Never trust management that doesn't move to the headquarters location.

3. Never put faith in people that promise a messianic future, but have very little experience in the business.

4. Beware of service providers that are owned by leveraged financiers.

5. Don't trust country hicks or Texas (Tom) Hicks.

6. Beware of companies that Ross Perot has sold.

7. Follow the money--it always dictates where the power lays.

8. Beware of service providers whose primary business interests are not closely aligned with the service being provided.

9. Publishers can outsource services, but they shouldn't (ever) suspend responsibility for protecting their supplier base.

CM 2005 SuperBook
Last Chance!

Reach more than 14,500 circulation professionals with full-page and/or descriptive listings in this comprehensive directory. Donï¿½t be the best kept secret in circulation any longer!

Contact: Karen Putrimas, Directory Advertising Sales Manager
Phone: 203-854-6730 ext. 127
Fax: 203-286-2335
Email: kputrimas@red7media.com

Zinio Adds Up Numbers, Signs New Mags

By Kristina Joukhadar

Zinio announced today that with the signing of its new digital magazine accounts for Rodale, Institutional Investor and Hachette Filapacchi, and an expanded number of titles for Hearst, Primedia and Time Inc., it has now surpassed the 200 mark in the number of titles it handles.

Based on the company's examination of ABC and BPA Worldwide publisher statements for audited digital magazines, Zinio calculates its share to be 61% of the market for "all audited digital magazine circulation." 12 of the top 17 audited digital publications are distributed by Zinio.

"This is the first time anyone has examined the hard numbers against market share," said David Zinman, Zinio's senior VP marketing and product management. The very fact that more publishers are auditing their digital circulation means there is now enough critical mass to quantify. This is one measure of success, he said.

Global Circ Steady or Slightly Lower

The 2004-05 edition of World Magazine Trends released by ZenithOptimedia Group and the International Federation of the Periodical Press found that U.S. ad revenues rose 6 percent for consumer magazines and 2 percent for business-to-business titles.

Consumer magazine ad revenues rose 9 percent in 2003, the strongest rate of growth of the developed magazine advertising markets.

Circulation was steady or slightly lower than the previous year in most developed markets. In most developing markets, magazine circulation continued to grow, fueled by rising incomes and increasing literacy rates.

The report also illustrates that fundamentally different business models operate for publishers in some key magazine markets. In all markets except for the United States and Germany, says the report, consumer magazine publishers derive more revenue from copy sales than from advertising.

Consumer Mag Growth increases 8.5%

Consumer magazines ad pages in September saw the highest monthly growth in a year-and-a-half, increasing 8.5%, according to the Publishers Information Bureau. It is the biggest jump since March 2003. Ad revenues are up 17%, closing at $2.3 billion.

Glamour Awards Women on TV

Glamour magazine will air its "Women of the Year" awards on television for the first time ever. The 15th annual awards ceremony will be taped at the American Museum of Natural History in Manhattan on November 8 as a one-hour TV special.

The winners will be announced in Glamour's December issue, which hits newsstands on Nov. 8. The show will air on Dec. 11 in the New York area.

Advertising-Free New Cooking Magazine

The publishers of Cook's Illustrated launched Cook's Country, a magazine about country foods. The magazine is a celebration of food, families and communities. It carries no advertising, will be published bimonthly with a circulation of 250,000.

Spa Magazine Donates Sub Profits

Luxury Spa Finder Magazine donated all subscription profits on Monday to the Breast Cancer Research Foundation, dedicated to preventing breast cancer.

The magazines parent company, Spa Finder will continue to donate a portion of its magazine subscription revenues, as well as a percentage of the proceeds generated by its spa gift certificate program the largest such program in the world through December 30th.

NEWLY AVAILABLE LISTS

CQ Press List Portfolio (13,462 to 36,843 names, $85/M)

The CQ Press division of Congressional Quarterly Inc. now offers eight postal directory lists generated by direct mail. Files include civil servants in U.S. courts, the federal executive and legislative branches and personnel in the Department of Homeland Security. Selects by recency, title, issue area, telephone numbers, state/SCF/zip.

Contact: Edith Roman Associates (845) 731-2684

Patio Pacific Pet Door (25,941 names of catalog requesters, $80/M)

List of catalog requesters and buyers from the last 12 months. These individuals are on average 50 with a $60,000 income. Selects by age, income, gender, state/SCF/zip.

Contact: Midwest Direct Marketing Inc. (913) 686-2220

NavPress Resource Buyers (26,700 names, $90/M)

Customer list of NavPress Resource Buyers of the religious periodicals publisher. Majority of the records identify individuals at home addresses, but the file does include some buyers from churches. The average unit of sale is $50. The median age of those listed is 44, with an average $64,000 income. The sources are 70% Internet and 30% direct mail. Selects by state/SCF/zip.

Contact: Bush Company Inc. (949) 752-4210

HELP WANTED: Circulation Software Support

Experienced Circulator needed, to fill the position of Circulation Support Representative for a leading software company serving the Publishing industry. If you have at least two years of circulation experience, like to work in a fast-paced environment, and are good at multi-tasking, solving problems, training others, and contributing as part of a team, weï¿½d like to talk to you.   Position could be based in Stamford, Ct, Santa Monica, Ca, or Toronto, Canada. Competitive Salary and bonus, good benefits, and a great work environment. Please forward your resume asap with salary requirements to: Allen Marks, amarks@msgl.com.

Circulation Manager

Red 7 Media (publisher of FOLIO, Circulation Management, and Event Marketer Magazine) is seeking a circulation manager to manage the circulation of our stable of trade magazine titles. Must have at least 3 yrs. of magazine circulation experience, including BPA audits and audience development skills. Must also be ready to roll up your sleeves and dive in a fast-paced, fun, entrepreneurial environment. Position is located in our South Norwalk, CT offices. Benefits: Health, dental, 401k.

Fax resume to KS, (203) 854-6735 or email ksmith@red7media.com

Contact us:
Red 7 Media, Inc.
33 South Main Street
Norwalk, CT 06854
Tel: (203) 854-6730
Fax: (203) 854-6735

Editors:
Tony Silber
Kristina Joukhadar
Meghan Hamill

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2004-10-26T10:28:00.000-07:00

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The Circulator -- October 20th, 2004

2004-10-20T10:57:00.000-07:00
:: Circulation Management : : October 20th - THE CIRCULATOR::

A weekly e-newsletter from Circulation Management

October 20, 2004

TABLE OF CONTENTS

Industry News:

No Data Equals No Direct Marketing

Bad News on Third Quarter Audit Reports

Third Party Email Ruling in U.K.

Trend Features:

Digital Magazines Decrease Circ Costs

Lines Begin to Blur in Multi-Channel Marketing

News Briefs

Newly Available Lists

Industry News:

No Data Equals No Direct Marketing

By Meghan Hamill

Addressing direct marketer's concerns at the DMA's 87th Annual Conference and Exhibition in New Orleans on Monday, the DMA president and CEO, John A. Greco Jr. covered issues such as privacy, legislative reform, the environment, remote sales tax and SPAM.

This year Congress is not expected to pass any major privacy bills that would impact direct-response marketing Greco stated, but the DMA expects Congress next year "to take a hard look at our industry, in particular, our list and online practices."

"There's been some action...in the area of lists that has us concerned," said Greco. "As you may recall, in August, the agency announced settlements with some list management and brokerage companies. However, the implications of those settlements are unclear.

"We will continue working with our members--including the members of our List Leaders Group and List & Database Council--as well as FTC regulators to make sure this is resolved in the industry's best interest."

"Iï¿½ll state the obvious, Greco continued, "This is a huge issue with very serious long-term implications for an industry that is fueled by data. In short, no marketing data basically means no direct marketing industry. Itï¿½s just about that simple," he said.

Greco urged marketers to look around, take stock, and make absolutely certain that your organization's data usage and security policies are nothing less than pristine.

Marketers must "tell consumers, over and over again, that their choices and preferences matter to us. And we've got to give them effective options to express themselves--options that are easy to find, easy to understand, and easy to use," he said.

The DMA and its affiliates--the Association for Interactive Marketing and the Internet Alliance--are working diligently to solve the problem of SPAM, he said. "Our multi-pronged approach includes legislation, technology, industry self-regulation, consumer education, and dogged law enforcement of current consumer protection laws like the CAN-SPAM Act, which we helped get passed last year."

Bad News on Third Quarter Audit Reports

By Kristina Joukhadar

According to Dan Capell's October Circulation Report, 20% of the 136 ABC members whose annual Audit Reports were released during the third quarter of this year did not make their promised rate base. This number is double the 10% who missed rate base in the third quarter of 2003.

In addition, 20% of the audited titles had bulk circulation in excess of 10%. These publications include: Sound & Vision, at 36%; Business Week International, at 38%; Connecticut, at 56%; Mira!, at 77%; and People En Espanol, at 47%.

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Third Party Email Ruling in U.K.

By Kristina Joukhadar

The Advertising Standards Authority of the U.K. has issued a ruling against an online DVD rental company, Moviechoices.com, for sending marketing emails to a purchased list where the customers had not specifically opted in to receive email solicitations from third party companies.

Moviechoices.com, a division of U.K.-based Home Entertainment Corporation, had purchased a marketing database of 216,000 customer email addresses from a liquidated company. The customers on the list had consented to receive email from the list seller, and Moviechoices believed they had also opted in to third-party communications. In fact, they had a contract that verified this.

The ASA became involved when a recipient of the Moviechoices.com promotion complained, arguing that although the liquidated company did have the right to send him email, he had not given them permission to pass his name on to a third party. The ASA upheld his complaint.

Trend Features

Do Digital Magazines Decrease Circ Costs?

By Meghan Hamill

If digital magazines are the wave of the future--why aren't more publishers riding that wave? Out of an estimated 17,000 magazines on the market, only 250 offer digital editions. That is 245 more than 3 years ago.

What are the circulation benefits of a digital magazine?

A controlled (free) publication can quickly build and inexpensively serve an international subscriber base.

Because you are sending digital issues via email, you know you have the subscriber's correct email address.

With accurate email, you can do email renewals.

Email renewals continue to be cheaper than cover wraps, direct mail etc.

Most print subscribers--reportedly up to 50% digital--are open to a free publication that is easier to use and receive.

BPA and ABC have both published guidelines for and are active in the auditing of digital editions.

A year ago only 38% of Internet users were using high-speed connections. Now more than half use broadband--resulting in increased PDF usability.

What holds circulators back?

In an interview with The Circulator, Ted Bahr, president of BZ Media which publishes the digital and print version of the newspaper SD Times, explained that circulators may not try digital distribution because of ignorance, skepticism, fear, uncertainty and doubt.

Bahr continued to say that publishers and circulators think they have a competitive advantage with advertisers by maintaining a 100% print status vs. competitors who have a portion of their of circulation in digital. Also if, no one else in their market segment has digital circulation, may be they are afraid to be the first ones in.

"Printing and postage for a printed copy of SD Times, which has more than 51,000 subscribers, is approximately 65 cents per copy. By creating an identical digital version with commonly available Adobe PDF software (with out proprietary add-ons or third party vendors), our cost is about 4 cents per copy, including an internal labor calculation," says Bahr.

What do you have to lose?

"The only upfront cost lies in converting the magazine from print into the digital format. Then you test by offering the digital version as a 6-month free sample," says Patrick Kenny, executive VP of qMags.com, a vendor of digital editions including NASA Tech Briefs and Popular Mechanics. "If it doesn't work out, then you haven't lost out like you would in launching a print magazine."

Viable international market?

It varies depending on the publication, but NXTbook Media--an application service provider that converts print products into digital format--recorded a print- to-digital conversion rate averaging about  50%.

Broadcast Engineering actually converted 70% from print to digital and BE Magazine (an in-house custom trade publishing magazine) has converted 50% from print to digital. Cadalyst had over 60,000 controlled circ and moved 10,000 to digital over a 9-month period. Their conversion numbers keep increasing, says Jeff Martin, director business services, NXTbook Media.

"Digital doesn't replace print. It is a hybrid solution and a complement to print that increases distribution," says Martin. "If publishers are successful at marketing the digital magazine to print subscribers they can save money, gain advertising sponsorship and increase their multi-media capabilities--all generating more cash flow."

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Lines Begin to Blur in Multi-Channel Marketing

By Kristina Joukhadar

The Direct Marketing Association recently released the DMA 2004 Response Rate Report. The report is the second of its kind, and offers a comparison with the 2003 report's statistics. It focuses on direct marketing response rates across all industries, of which the publishing industry is just one small part.

A story published earlier this week, "DMA Study Asserts Telemarketing Yields Greater ROI than email," highlighted the part of the report that compared the ratios of average cost per contact to average revenue for telemarketing and email marketing across all industries. Those numbers give a return on investment index of 18.2 for telemarketing and an ROI index of 16 for email marketing.

Concern was expressed over the fact that this appears to be a reversal of the statistics from last year's study--where email was reported to be more cost effective than telemarketing--and also appears to fly in the face of common industry belief in the power of email marketing. But if we look a little deeper at the numbers, the report also says the following:

1.      Telephone: While telephone remained the highest responding medium in the survey, telephone response rates fell considerably year on year, from 7.41% in 2003 to this year's 5.45%. The reported campaign volume was down, too, from 89 to 63 campaigns (most likely due to the new do-not-call laws).

2.       Email: Like 2003, most industries surveyed used email in their direct marketing mix. This year, the average overall response rate for email campaigns was up a bit at 2.31% from 1.88% in 2003...Industries that have more experience and more campaigns with the medium are using it to good advantage: professional services, with 14 campaigns and a 4.35% response; entertainment and recreation, with 8 campaigns and 3.92%; and financial products and services, with 12 campaigns and 3.73%.

3.      In terms of channels of customer response...Web site purchasers increased from 8.1% last year to 18.1% this year, whereas orders by telephone stayed almost level with last year at 16.7%, and email and mail shared an equal 15.3% of orders.

News Briefs

Nutrition Press Bought by Blackwell Publishing

Blackwell Publishing has acquired Food and Nutrition Press for an undisclosed amount adding 11 journal titles and more than 50 books to its food science list. As part of the agreement, Blackwell will now publish Foodservice Research International, Journal of Food Biochemistry and Journal of Food Process Engineering, among other titles.

"Blackwell Publishing has invested heavily in food science and technology over the last few years, and this represents a major step towards our goal to be the leading publisher in this area," Gordon Tibbitts, Blackwellï¿½s U.S. president, said in a statement.

Digital Magazine that Pleases Advertisers

In order to maximize advertiser's results and to be more innovative and efficient, CMP, a trade magazine, is converting 30,000 print subscribers to its CADence magazine for CAD users to PDF, cutting its print subscription total from 80,000 to 50,000.

The digital edition will enable widespread distribution in an interactive format with trackable Web links throughout both editorial and advertising. Advertisements in the CADence print edition are included in the digital edition at no additional cost to advertisers.

Financing is on the Radar for Pop Culture Mag

Radar, a celebrity and pop culture magazine focusing on young, urban readers ended their search for financing when Mortimer B. Zuckerman, the owner of The Daily News, and Jeffrey Epstein, a Wall Street financier, agreed to finance the magazine.

Radar published two test issues last year and the first issue under new ownership will appear next April. Issues are to follow every other month for the rest of the year before the magazine moves to a monthly schedule in 2006.

With a relatively small circulation--executives expect to sell 125,000 copies per issue next year--growing to 175,000 in 2006.

Heidi Silverstein Named Associate Publisher, Redbook

Heidi Eckman Silverstein has been named associate publisher of marketing at Redbook. Silverstein most recently served as director of special projects for the Hearst Group where she developed multi-title, cross platform marketing programs for all Hearst magazines.

Prior to that, Silverstein was associate publisher, marketing at Country Living and then O, The Oprah Magazine.

CM 2005 SuperBook
Last Chance!

Reach more than 14,500 circulation professionals with full-page and/or descriptive listings in this comprehensive directory. Donï¿½t be the best kept secret in circulation any longer!

Contact: Karen Putrimas, Directory Advertising Sales Manager
Phone: 203-854-6730 ext. 127
Fax: 203-286-2335
Email: kputrimas@red7media.com

NEWLY AVAILABLE LISTS

Cable TV Cooking Show Enthusiasts (2.3 million names, $85/M)

Includes individuals responded to TV infomercial offers for kitchen gadgets, appliances and equipment. Other records come from online product registrations. Selects by age, credit cards, dwelling type, gender, homeowner, income, length of residence, lifestyle, marital status, monthly hotline, state/SCF/zip.

Contact: Media Source Solutions Inc. (561) 241-3003

Community Arts Resources (60,000 names, $93/M)

A postal list of subscribers and ticket buyers from Los Angeles-based Community Arts Resources (CAR). The source is direct response. Selects by gender, gay, ethnic, avant-garde, artists and arts, state/SCF/zip.

Contact: MKTG Services (215) 968-5020

For Him Magazine (FHM) (816,984 names, $100/M)

Data from InfoBase has been overlaid on the For Him Magazine (FHM) file to create enhanced list segments. The FHM Lifelines file has been overlaid with ethnic and religious data. Selects by hotlines, areas of interest, ethnicity/religion, gender, income, mail order, state/SCF/zip.

Contact: Direct Media Inc. (203) 532-2347

Circulation Manager

Red 7 Media (publisher of FOLIO, Circulation Management, and Event Marketer Magazine) is seeking a circulation manager to manage the circulation of our stable of trade magazine titles. Must have at least 3 yrs. of magazine circulation experience, including BPA audits and audience development skills. Must also be ready to roll up your sleeves and dive in a fast-paced, fun, entrepreneurial environment. Position is located in our South Norwalk, CT offices. Benefits: Health, dental, 401k.

Fax resume to KS, (203) 854-6735 or email ksmith@red7media.com

Circulation Planning Manager

World Publications (publisher of 20 consumer magazines including Saveur, Garden Design, Islands, and industry leading boating, sailing and fishing titles), seeks an individual with 2+ years experience initializing and maintaining models, marketing and financial analysis, and managing print orders. Must enjoy fast-paced-fast-growth environment.

Email resume to hr2@worldpub.net

Circulation Software Support

Experienced Circulation Manager wanted to fill the position of Customer Support Representative - Circulation, for a leading software company serving the Publishing industry. You will be able to put your circulation experience to use supporting our clients as they use our subscriptions fulfillment package. Every day will bring the opportunity to work with different clients and different issues. You will help resolve problems, train on use of the software, and help in its development. Must enjoy working in a fast paced environment where every day brings a new challenge.

Please forward your resume and salary requirements to:
Allen Marks, Director of Circulation & Books Products, The Media Services Group, Email: amarks@msgl.com

Contact us:
Red 7 Media, Inc.
33 South Main Street
Norwalk, CT 06854
Tel: (203) 854-6730
Fax: (203) 854-6735

Editors:
Tony Silber
Kristina Joukhadar
Meghan Hamill

October 13 - The Circulator

2004-10-13T11:33:00.000-07:00
:: Circulation Management : : October 13th - THE CIRCULATOR::

A weekly e-newsletter from Circulation Management

October 13, 2004

TABLE OF CONTENTS

Industry News:

Epicurus Digital Mag Skips Print

E-mailing an International Campaign

Golf Magazine Chooses Controlled Circ

Trend Features:

Direct Response Rules for the Internet

Hard Data and Cover Selection

News Briefs

Newly Available Lists

Industry News:

Epicurus.com Skips Print--Goes Straight to Digital

By Meghan Hamill

With numbers thrown at him in the $10-50 million range, Web publisher Robert Angelone skipped the heavy costs of publishing a print magazine and went straight to publishing a digital magazine, spending only $150, 000.

"To produce a magazine and get it off the ground for under $150, 000 is not a bad thing," explains Angelone. "You'd think a lot of print publishers would take a look at that and think 'why didn't I do that'?"

He employed Zinio to produce and distribute the digital version of Epicurus.com. Zinio distributes Business Week, Popular Science and Golf Digest, among others.

The digital mag (or "d-magazine," as Angelone calls it) launched about a month ago and his goal is to transfer 5-10% of the Epicurus.com Web site reader base of 1.8 million unique monthly visitors to a paid subscription to the d-magazine. That's about 180, 000 subscribers;  his goal is to have 295,000 in the near future.

"We assume that if they are going to the Web site, they are tech savvy enough to be online," says Angelone. "People want to get this kind of content, they read our articles, they like our recipes. We know that people are looking at this information. If they are interested in Web-based recipes, then some form of digital recipe delivery has got to be interesting to them."

There are over 500 digital publications in the market place right now. Epicurus.com is the first to work with Zinio to create a digital food magazine. "At the end of the day, the digital editions that are out there are not being sold to the advertisers--they are just basically a clone of the print edition," says Angelone.

"We are going out there and doing something really unique. We are trying to sell advertising in the digital edition, because we can add so much technology and so much capability to the ad. We think that advertisers should be sitting up and taking serious notice."

When it comes to advertising, let's say that you put an 8.5 x 11" ad in a print magazine. You can put photos and content in the ad. But in the digital format, you can embed audio, Flash, TV, a film clip, animated gifs--you can make that ad sit up and talk to people.

You can literally put a TV commercial in the d-magazine. You just can't do that with print. Digital publishing adds a whole new flavor to advertising and provides a lot more impact to an ad than print is capable of.

The metrics are digital--they are not guess work. Zinio measures the numbers of people who have looked at the ad. You can see how much time the reader has spent on that ad and how many people read through to page 9. You can tell if people bypass an ad or if they spend real time on it.

Digital combines all the mediums and makes it a great experience for the reader and advertisers.

Depending on the market place, Angelone will decide to go to print or not. He still has to deal with the fact that it costs so much more to produce a print magazine. He would much rather work with a large publishing house, because they would add a lot of value and resources.

"We're going to do whatever we have to do, with or with out a publishing house. It'll probably take at least a year before we go to print," he says. "I don't think this is the end of print. I think digital is an important tool. I really believe that we can get people interested in going straight to digital. People are web savvy."

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E-mailing an International Marketing Campaign

By Meghan Hamill

Last week the Circulator touched base on international marketing via mail. This week we are continuing the topic with marketing via email.

"Email lists are available," said Gerald Messer, president and CEO, Data Services, Inc. at a recent FMA session, "but you have to be very careful what you do with email in terms of making certain [legitimate names] are out there."

Messer said they are are involved in international emailing, but before they actually do any emailing, they make sure they have a signed contract stating that all the names they're getting for the campaign are opt-in. If they don't do that, he said, they could get put out of business as a service bureau.

Messer is very careful with companies that he deals with in regards to international email broadcasting. The privacy issues are such that there's nothing even written that you can fall back on when you do a program. Italy is the most difficult country of all.

In spite of the fact that Italy doesn't have a pander file (a national do not mail list) for direct mail or email--they have almost put out of business the direct mail companies that have used this as their main means of marketing.

However, there are still multinational lists available with names in Italy. As a U.S. marketing company, you're free to use those names. Aviation Week, Business Week, Harvard Business Review, National Geographic Society--all major publishers have subscribers in Italy. So you can still mail the names that are available.

Where you have to be careful is trying to get local lists--Italy has pretty much stopped leasing. For the most part, though, it's business as usual if you are marketing an upstanding product and giving people the option to opt-out.

Keep in mind that about once a year most major publishers who use the international list will run their file through the list to get the most up-to-date address changes. Usually this is done prior to a mail campaign program.

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Golf Magazine Chooses a Controlled Circ Strategy

By Meghan Hamill

Like a membership to an exclusive golf, country or yacht club, the affluent magazines of publishing only want subscribers if they meet specific criteria--income criteria. Don't bother subscribing to the following magazines if you aren't really affluent: Vitals, W, W Jewelry, Robb Report, Smithsonian, Sothebyï¿½s Preview, Elite Travel, Valley Scene, The Week and more.

Golf Connoisseur, a new luxury lifestyle magazine anchored to the golf world, is taking a page from the business-to-business model by launching with a very unique controlled circulation methodology.

Publisher Joe Kelly wants the new startup to be as exclusive as a private country club. His team has employed circulation expert Dan Capell to help ensure that "average Joe" stays away.

The magazine will only be mailed out to those with the highest incomes, and lower-income readers will be discouraged from subscribing, with a prohibitively high subscription price.

"Instead of, 'Would you like to receive this magazine?' It's almost like, 'Can you qualify to receive the magazine?" says Capell, industry consultant and editor of the respected Capell's Circulation Report. "I'm not sure it has been [done before]."

The magazine will debut in December.

To reach this well-heeled demographic, the initial issue of Golf Connoisseur is being mailed out to the top 200-plus private golf clubs across the country, including Augusta National (host of the Master's tournament) and Pine Valley. In addition, Capell and his team have identified the most high-worth mailing lists and wealth-heavy PRISM clusters--plus a selection of C-level executives at the top 1,000 companies--to receive the magazine's first issue.

Respondents must then submit a request in writing to receive the magazine, and fill out a detailed demographic questionnaire. They are expecting 235,000 readers to start.

"We are trying to produce the highest demographics in America," says Capell.

Thus, Golf Connoisseur will likely compete in the realm of The Robb Report and Cigar Aficionado, rather than, say, Golf Digest. There will be few pages devoted to tips on improving your swing, or stories on Tiger's win at the U.S. Open.

"These people are smart enough to know that a story going out to 500,000 other readers isn't going to help them get better at golf," says Editor in Chief James Frank, who knows of what he speaks, as he is the former editor of Golf Magazine. "Besides, they can hire a pro to improve their game."

The prototype issue has been printed on oversized 9x12 stock, and features stunning photography of the Carnegie Club at Skibo Castle in Great Britain, along with an accompanying profile of one of Europe's most exclusive golfing venues. An interview with famed golf junkie Michael Jordan is also featured.

So far, advertisers have been responsive, although the company is hesitant to divulge names until insertion orders have been signed. "Advertisers want higher-end users, particularly luxury goods advertisers," adds Kelly." These people are very hard to find."

Golf Connoisseur is expected to go quarterly next year and bimonthly in 2006.

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Trend Features

Internet is a Whole New World of Direct Response

By Barbara Love

John Klingel, VP-worldwide circulation, Reader's Digest, speaking at FMA Day in New York, said that the Internet was a channel he paid a lot of attention to when moving away from sweepstakes. "We got tremendous success--right through the roof--and then it stopped," he said. "And now it's exactly where it was four years ago in terms of volume."

"It has not become a major source, but we are still watching it and spending a lot of time and effort testing it," he said. ""We have seen that the types of offers that work on the Internet are very different from direct mail. It's a whole new world of direct response in terms of types of offers, pricesï¿½the whole nine yards."

And the economics are very different, he said. "One of the keys to understanding the Internet is you really have to play around with a source evaluator," he said, "because the leverage points are totally different on the Internet than in direct mail. And if you understand that, it drives you in different directions in terms of how to use it."

One of the hurdles still is integrating the Internet into fulfillment operations. He does not blame his fulfillment company, he added, because "it's a function of publishers being willing to pay for it."

Another hurdle is getting rid of spam. "If spam is ever taken care of and people become more responsive to email direct marketing, maybe it will start to become more effective," said Klingel.

"It's been a relatively short period of time since we've had the Internet if you look at the history of direct mail," he said. "We still see it in the future as a major source, and a potential rival to direct mail."

Klingel added that his statements relate to the United States. "The Internet is a big, big, big source in some other countries," he said.

Hard Data and the Cover Selection Process

By Barbara Love

"I can't emphasize enough that you really need to become involved in the cover process," Mark Peterson, President, ProCirc Retail, told circulators at a recent FMA session in New York. "It's the number one selling tool you have at retail."

"Maybe the reader has three seconds to look at the cover at checkout or a reading center," Peterson said. "How do you fight for that consumer's time among 200 or 500 magazines?"

But becoming an integral part of the cover selection process is tricky, because the cover has traditionally been the editor's domain.

Peterson said he's worked with editors who were great to work with and heï¿½s worked with editors who are the enemy. The secret is in the numbers.

"The best way to get involved is to show hard data on what you've found works and doesn't work," he told circulators. "It's hard to ignore very strong data when you are talking to an editor or the publisher.

"You really need to look at historical data points and current trends to help guide you," he explained. "I look at certain magazines back 15 or 20 years to see what drives them. And there is historically great volatility, and that is true for every year that I study."

Some tips from Peterson on gathering data points:

Beware of seasonality.

Beware of newsy covers--any abnormal spikes. You really want to take that out of the analysis.

Be sure to look at your competitive set. "There is data out there that you can mine that reflects on your magazine and how it performs in the marketplace," Peterson added.

"I can tell you the top 10 things you should do for a successful cover and I can poke a hole in every single one of those," Peterson said.

"You really want to develop a database for your own magazine and competitive set that includes different points like cover lines, the number of cover lines, the fonts, colors, image, whether it's a head shot, a three-quarter body shot, whether the cover model is looking at you," he said.

"You want to make sure you are using all data that you can find. So you can make a better-informed decision."

"This data will certainly help you with future sales. It's different for different magazines. Something that works for Motor Trends will not be the same as for People magazine or US magazine. So you really have to make sure you are dealing with your own magazine.

When you are doing cover analysis, you are really playing with the averages, he explained. And you have to be flexible interpreting data. "There are no absolutes," said Peterson.

News Briefs

Conde Nast Buys YM

Conde Nast Publications has agreed to buy G+J USA's troubled teen title YM and related assets, including its subscription file, brand name, the rights to YM's special publication titles and the YM domain name.

Investcorp to Acquire Thomson Media

Thomson Corp.'s Thomson Media properties (which includes Bond Buyer and American Banker magazines) was acquired by global investment company Investcorp last week with a bid of $350 million in cash. The deal is expected to close by the end of the year.

"It's an indication of a strong rebound in the M&A market for media companies," said Reed Phillips, managing partner at media investment bank DeSilva & Phillips, "and for b-to-b in particular."

Thomson Corp. had initially pulled the unit off the market two years ago because the offers were too low. Thomson Media had revenues of $170 million in 2003 with operating cash flow of an estimated $30 million, according to published sources. Media reports previously estimated the value of the deal to be between $250 and $300 million.

Investcorp has said it will keep the current Thomson Media management team, led by CEO Jim Malkin, in place.

CM 2005 SuperBook
Last Chance!

Reach more than 14,500 circulation professionals with full-page and/or descriptive listings in this comprehensive directory. Donï¿½t be the best kept secret in circulation any longer!

Contact: Karen Putrimas, Directory Advertising Sales Manager
Phone: 203-854-6730 ext. 127
Fax: 203-286-2335
Email: kputrimas@red7media.com

NEWLY AVAILABLE LISTS

Apex Opportunity Seekers (50,000 names, $95/M)

Consumers who purchased information on how to start and operate an Internet business are named on the Apex Opportunity Seekers file. 72% of people listed are men. The Internet is the source. Selects by gender, telephone number, state/SCF/zip.

Contact: American Name Services (801) 235-8061

Suddenly Single (1.7 million names, $90/M)

Public records of men and women who divorced within the last six months. Selects by quarterly hotline,age,gender,income,telephone number/state/SCF/zip.

Contact: Byrum & Fleming (800) 850-1711

American Dieter (157,192 names, $85/M)

Consumers who filled out Internet surveys and requested information about weight loss. Counts are available based on weight loss goals. Selects by hotlines, weight loss goal, diabetes/heart disease in household, obesity, smoker, magazine subscriber, age, credit card, education, homeowner, income, marital status, presence of children, state/SCF/zip.

Contact: ListSolutions (732) 967-1516

Circulation Manager

Red 7 Media (publisher of FOLIO, Circulation Management, and Event Marketer Magazine) is seeking a circulation manager to manage the circulation of our stable of trade magazine titles. Must have at least 3 yrs. of magazine circulation experience, including BPA audits and audience development skills. Must also be ready to roll up your sleeves and dive in a fast-paced, fun, entrepreneurial environment. Position is located in our South Norwalk, CT offices. Benefits: Health, dental, 401k.

Fax resume to KS, (203) 854-6735 or email ksmith@red7media.com

Circulation Planning Manager

World Publications (publisher of 20 consumer magazines including Saveur, Garden Design, Islands, and industry leading boating, sailing and fishing titles), seeks an individual with 2+ years experience initializing and maintaining models, marketing and financial analysis, and managing print orders. Must enjoy fast-paced-fast-growth environment.

Email resume to hr2@worldpub.net

Circulation Software Support

Experienced Circulation Manager wanted to fill the position of Customer Support Representative - Circulation, for a leading software company serving the Publishing industry. You will be able to put your circulation experience to use supporting our clients as they use our subscriptions fulfillment package. Every day will bring the opportunity to work with different clients and different issues. You will help resolve problems, train on use of the software, and help in its development. Must enjoy working in a fast paced environment where every day brings a new challenge.

Please forward your resume and salary requirements to:
Allen Marks, Director of Circulation & Books Products, The Media Services Group, Email: amarks@msgl.com

Contact us:
Red 7 Media, Inc.
33 South Main Street
Norwalk, CT 06854
Tel: (203) 854-6730
Fax: (203) 854-6735

Editors:
Tony Silber
Kristina Joukhadar
Meghan Hamill

Last Chance for Early Registration

2004-10-13T01:42:00.000-07:00

A promotional message from PROMO Marketing Conference & Expo

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2004-10-11T21:17:00.000-07:00
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It is a pleasure to introduce to you a business that will make the beginning of never-ending family relationship.

I hope that this proposal will not be an inconvenience or embarrassment to you. I must not hesitate to confide in you this simple and sincere request business for our mutual benefit.

I am Miss. Ruth Rusanganwa the only daughter, of late Mr. Steve Rusanganwa, a Tutsi in Republic of Rwanda. I am 23 years of age. My father was a prosperous coffee and tin ore merchant in Kigali, capital of the Republic of Rwanda before his untimely death. After
his business trip to Abidjan - Cote d'Ivoire, to negotiate on a Coffee and tin ore business he wanted to invest in Abidjan Â Cote d'Ivoire.

A week after he came back from Abidjan, he was attacked with my mother by unknown assassins suspected to be Hutsis who believed that my father has been given financial support to Tutsi Militia Rebels. My mother died instantly but my father died after five
days in a private hospital on that faithful afternoon. I didn't know that my father was going to leave me after I had lost my mother.

By the grace of God, I was aided by a business partner of my father through our church pastor in Kigali to escape to Abidjan Cote d'Ivoire. But before my father gave up the ghost, it was as if he knew he was going to die. He, my father, may his soul rest in peace,
disclosed to me that he deposited the sum of US$12,500,000.00 (Twelve Million, five hundred thousand United States Dollars Only) in cash concealed in a trunk box and deposits it with a security company here in Abidjan which he declare and register it as
family valuables.

Because of political problems here, my late later signed an agreement that the consignment should only be released to a foreign trustee of my choice. So I want you to please assist me stand as my nominated foreign trustee and claim the box from the security
company. That money was meant for the importation of machineries for his coffee processing plant for a company which he wanted to establish in Abidjan Â Cote d'Ivoire.

Unfortunately he did not live to achieve it before he was gunned down. But since I have no experience or interest in this type of business he advised me to seek a reliable and trust worthy business partner who will assist me to secure and transfer this funds
abroad strictly for investment purposes and for guidance. He advised me never to live in Africa before his death. Now I am soliciting for your assistance to help me to secure and transfer this fund to your account, holding on my behalf and aid me to leave
Africa. When I join you, we can then invest jointly in any meaningful lucrative business in your country because this is my only hope in life. You shall be entitled to a significant portion of the fund which will be deliberated upon your acceptance to this
offer.

Waiting anxiously to hear from you so that we can discuss the modalities of this transaction. Please kindly contact me on using the above email address immediately for more discussion.

Thanks for your kind attention and expected positive
response

Yours sincerely,
Miss. Ruth Rusanganwa

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2004-10-08T11:39:00.000-07:00

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Reply soon

2004-10-08T09:07:00.000-07:00
FROM: FOUAD SAVIMBI
ABIDJAN, COTE D'IVOIRE
AFRICA.
EMAIL: fouad.savimbi2004@jumpy.it

Good day,
I have to first of all apologise for taking you unawares by the
contents of this message. I had to send the message straightaway because
of
the short time involved in what I demand of you. Please treat this
message with utmost seriousness and swiftness.
Apart from the fact that you will be adequately rewarded,I will forever

show my gratitude.
I am Fouad Savimbi, son of the late Angolan Leader Gen.Jonas Savimbi
who was years back. I got your contact details from the internet
because I really have no time and I needed an anonymous person abroad
whom I hope I can trust. I pray I am not making wrong judgement by
coming
to you.
Jonas Savimbi deposited a large sum of money with a security vault in
Abidjan Cote d'ivoire that is my late father. The movement of members of

his family (including me) is restricted. Our movement are monitored but

I have managed to enter Cote d'ivoire where I intend to lie very low
until I complete this transaction with you. Other members of my family
and I do not have access to any of these deposits with banks in Angola
and Cote d'ivoire so you can see how desperately we need your
assistance.
Both government officials and fraudulent relatives are trying to get
their hands on my father's wealth by claiming that the wealth was gotten

through arms smuggling and illegal sale of diamonds.
You can find out more about my late daddy by checking this profile at
URL below: (www.kwacha.net)
His wealth is estimated to be over US$1billion and my mother,being the
only one with some of the documents has aided me to sneak into Cote
d'ivoire refugee Camp with my sister Alice and conclude this transaction

with any one I choose.
I have spoken with the security company and the operations manager has
agreed to release the two trunk boxes in their possession to whomever's

name I issue a power of attorney as the new beneficiary of the deposit.

This security company has US$25,000,000.00 each TOTAL USD50M and
precious materials
which my father lodged in their safe keep in Cote d'ivoire during the
time he was here in COTE D'IVOIRE for his security before his death so
I will give you the security company's contact and relevant documents
including power of attorney to enable them make the change of
beneficiary in your name and deliver it to you in your country.
The whole idea is for you to receive this money physically, set up bank

accounts in your country and put them in bits into your home bank
accounts before my government even knows what is happening. My father
was a
rebel leader in Angola before his death. You must follow my
instructions as stated above the transfer of the funds because it will
be
difficult for the Angolan government to trace my father's money to an
individuals account moreso, when you have no prior relationship with us.
I am currently and temporarily living in Cote d'Ivoire refugee camp
here in West Africa and I will be communicating with you on satelite
phone
and GSM to avoid intervention by the authorities.
We have to keep this transaction very secret because of the political
situation in Angola at the moment. I shall send you the documents and
information that will include power of attorney and the contact of the
security company as soon as you are ready to proceed and we can talk
about your own parcentage.
Could you please send your full names, address, confidential telephone
and fax number to enable me issue a power of attorney to you and refer
you to the security company in Cote d'ivoire for
immediate delivering.
Please reply to my confidential e-mail(fouad.savimbi2004@jumpy.it)
Yours sincerely,
Fouad Savimbi.

________________________________________
Crea la tshirt con il tuo nick! http://www.mediasetshop.it/JumpyChat/

The Circulator -- October 6, 2004

2004-10-06T09:53:00.000-07:00
:: Circulation Management : : October 6th - THE CIRCULATOR::

A weekly e-newsletter from Circulation Management

October 6, 2004

TABLE OF CONTENTS

Industry News:

Consumer Magazine Circ Decline to Last?

New York Magazine Chooses a CD

Trends:

Internet Circ Lessons Learned

International Direct Mail Strategies

News Briefs

Newly Available Lists

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Industry News:

Is Consumer Magazine Circ Decline Temporary or Permanent?

By Baird Davis

As previously reported, the audited circ of consumer magazines stopped its decline in the first half of 2004. Is the industry's stalled circ level decline only temporary? Let's peek behind the numbers and see.

The industry's aggregate circulation level stabilized at 288.4 million. This represents a small reduction from the 288.8 million reported in the first half of 2003. This slight decrease would have been a 600,000 gain except for the change in ABC reporting by National Geographic.

Until the first half of this year, the industry's circ level had declined from its 312 million peak, reached in the first half of 2001, for five consecutive six-month periods.

The number of audited titles in the first half of 2004 was 609 compared to 610 in the year previous period. Twenty-three titles either ceased publication or stopped being audited, representing a combined circulation loss of 2.7 million. Twenty-two titles were new to the auditing process and their combined circ was 4.0 million. This resulted in a net circulation gain of 1.3 million.

Elle Girl (507,000) and Budget Living (459,000) were the publications with the largest circulation additions to the auditing ranks. The major circulation departures were: Travel Holiday (627,000), Honey (420,000), Heart and Soul (404,000), Savoy (329,000) and Organic Gardening (300,000).

Overall, the audit bureau title additions and deletions had a relatively small impact on the industry's aggregate circulation levels.

Many publishers continued to reduce their circulation levels, a trend that began in earnest in the first half of 2002. In the first half of this year, 110 publications (out of 609 audited titles) lowered their circ levels 5% or more. This compares to the 102 titles that reduced a similar amount in the period a year ago.

A total of 25 titles curtailed their circ levels by 50,000 or more, accounting for an aggregate decrease of 5.2 million. These included three titles that reduced levels 400,000 or more -- National Geographic (1,218,000), Reader's Digest (862,000) and Martha Stewart Living (447,000).

However, the other 561 titles (not including the new titles) increased their circulation a combined 3.2 million. There were a significant number of publishers lowering circ levels in the first half of 2004, but they were offset by an equal number that were aggressively raising circ levels.

In the first half there were 39 publishing companies (total 301 titles) with aggregate circulation levels of more than 1 million. Eight of those companies reported 10 million or more circulation. It's the actions of these eight leaders that are of the greatest significance to the industry.

Like most other publishers, their circ level decisions sent a decidedly mixed message. Time, Inc (up 4.2%) and Conde Nast (up 3.1%), of the top eight, were the only companies to show circ increases. Meredith's circ levels remained stable. But Hearst (down 1.6%), Reader's Digest (down 6.5%), G+J USA (down 2.1%), Hachette (down 4.8%) and Primedia (down 6.8%) all displayed circ level decreases of more than 250,000.

The aggregate circulation levels of the consumer magazine industry are down from their record highs. This has provided some relief for an industry that, by any objective measurement, remains over-circulated. But the sudden first-half halt of circ level reductions was an indication the industry remains ambivalent about circ level decisions.

As we've seen, the actions of the top eight circulation companies demonstrate an inclination to continue to increase circ levels in certain "hot" categories ï¿½ such as women's life style and health/fitness categories.

It also appears there is a growing, but still reluctant, propensity to lower circ levels in the categories that appear to have lost some of their luster -- such as teen and the women's traditional categories. However, the tendency to increase circulation levels often overrides the inclination to cut.

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New York Magazine Chooses a CD

By Meghan Hamill

Kenneth T. Sheldon started his new position as circulation director at New York Magazine on September 27. In this position, Sheldon will build and oversee a circulation department for New York Magazine that will manage subscription marketing, acquisition and retention and will develop strategies for maintaining newsstand sales.

Sheldon has served in managerial positions with Time Magazine since 1999. He was most recently as financial director for the national newsweekly, responsible for managing a 4 million rate base and large circulation profits. He was also the consumer marketing director for Time Canada. Prior to January 2003, Sheldon was a marketing manager for Time. He also worked as a senior analyst for Publishers Clearing House.

"We're thrilled that Ken will bring us such depth of successful experience in the weekly magazine circulation business," said publisher Larry Burstein. "By filling this critical position with such an accomplished candidate, New York Magazine has now rounded out our new top-notch managerial staff."

Would you like to improve your December Publisher's Statement? With online partners in 28 key industries TradePub.com can quickly deliver DIRECT REQUEST names for your B2B title(s). TradePub.com's unique "3-Step Qualification Process" ensures we only deliver names you can actually use.

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Trend Features

Internet Circ Lessons Learned

By Barbara Love

While the Internet is still a relatively small source of subs for most publishers, circulation management has profited from its newly-acquired knowledge on the unique aspects of Internet marketing.

"I think most of us have come to the conclusion that the Internet is not the be-all and save-all that we thought it would be six or seven years ago, but it does play a growing role," Peter Pedersen, executive director, publisher relations, Publishers Clearing House (PCH), said at a recent Fulfillment Management Association luncheon.

"One of the things we learned quickly is that very few people turn on the computer in the morning looking to buy a magazine. We thought that all we needed was a great site with great offers and people would come streaming to our site to buy our magazines."

It is now understood that it is really a two or three step process, Pederson explained. It starts with affiliates and co-marketers to bring traffic to your site, developing a dialogue with Web site visitors and ultimately selling your product.

And it is more often a pro-active kind of environment, where the individual comes to a site by various means and a relationship is established.

Pedersen said PCH learned by accident that a bill-me option on the Internet works better than a credit card offer, and, much to many circulators' surprise, it is getting a 50 percent pay up.

Steve Aster, executive VP, consumer marketing, Primedia Consumer Media & Magazine Group (CMMG), said "The starting point for the Internet is just simple math."

"If you look at the number of computers out there, even in segments...It used to be people thought it was the young people coming on [in greatest numbers].

"But if you talk to any of the large PC companies, they will tell you that one of the fastest growing segments is the 50-year-plus population," he said.

Aster stresses that the Internet should never have been seen as a great volume producer. It should be looked at as a channel.

"More and more people are doing transactions on the Internet every day, so for anyone to think that this is not an opportunity for circulators is ridiculous," he said.

What really excites Aster is that the Internet breaks down barriers of resistance. "In the old days if you did a lot of testing by mail, there was a price to pay if you were wrong. You had to print and mail and wait for the results.

"The Internet breaks down those barriers," he said, "because even the craziest of ideas can be tested rather efficiently, and youï¿½ll know pretty quickly whether you've hit something or not."

Also, if the marketing is done correctly, the Internet becomes a great gateway to communicate with the customer on a much more regular basis.

"It's not this impersonal communication which takes many days in the mail," Aster said. "You can provide content to someone online simultaneously while you are trying to ask them for an order."

Aster puts the Internet as one of the top two or three objectives on his company's agenda "as far as great opportunities from a marketing point of view going forward."

But, he underscored that the Internet is not about banners and buttons. "You've got to be a marketer to make it work," he said.

International Direct Mail Strategies

By Meghan Hamill

When planning an International direct mail program, there are a number of service providers you should have in place, says Jerry Messer, president/CEO, Data Services, Inc. He gave the following advice recently at FMA Day in New York.

1. List Broker: First, find a list broker with in-depth experience in recommending multinational and specific international lists, list management and mailing project management.

2. List Hygiene: Enlist the advice of a computer service bureau experienced in international list conversion, international address hygiene and international merge/purge in order to clean, correct and de-dupe the lists.

If the bureau is a member of the DMA Safe Harbor program, it's an added bonus because it means they subscribe to international privacy policies. This allows the company to process lists coming in from all over the world.

3. International Mailing: Experienced list brokers and service bureaus can usually guide you in the basic changes required to adapt your mailing package to the international marketplace.

The specific offer will dictate the amount of change required and in some cases you may be directed to an outside consultant. The size and weight of the package may affect the cost of postage. Generally speaking, if the package works in the U.S., it should work internationally.

4. Accepting Payment: The easier you make it for people to respond to and pay for your offer, the better the response will be. Therefore you must consider accepting foreign currency, credit cards and various other internationally accepted forms of payment.



5. Mailing Methods: Consider the various methods available to mail your offer and fulfill your product. Are you mailing on a large or small scale? International Surface Airlift or ISAL, a mailing product of the U.S. Postal Service, is widely used by U.S. mailers.

Large-volume mailers often use an international mail distributor and may use several mailing methods. This decision is based on cost of postage and mail delivery times to specific groups of countries. Small volume mailers use the services of an international mail consolidator to take advantage of postal discounts offered by the combined volume of mail.

The distributor and the consolidator may be the same company. Most of these companies will also assist you in the best ways to fulfill your product internationally. The experienced list broker and service bureau will direct you to international mailing service providers.

News Briefs

Following in the foot steps of other celebrity-centric magazines such as Rosie, Oprah and Trump, American Media is developing Sly, a new health and fitness monthly aimed at men in the 40+ age group, which would feature none other than Silvester Stallone on the cover of each issue.

American Media's Star magazine is fusing two popular formats, hobbies and shopping, to offer a celebrity shopping magazine StarShop that will be focused on what celebrities shop for, features such as a day in the life of a celebrity, interviews with top designers, beauty and fashion trends. The test issue will launch with a rate base of 200,000, with 65,000 copies going out to existing Star subscribers -- targeting the early 30s, young trendsetter. If all goes well, it could become a quarterly by 2006, or even sooner.

The October issue of PC World was poly-bagged with the debut of bi-monthly Digital World which is geared towards helping readers manage their arsenal of entertainment technology. PC World has built a one-of-a-kind digital living room to realistically evaluate products, including how tough they are to set up -- in order to offer relevant advice to its readers. The December issue will include a digital gift guide.

Rodale is currently testing a spin-off of Men's Health that will be geared to women this fall. The first of Women's Health's two issues will launch on newsstands October 5 with a circulation of 450,000 and a cover price of $4.99. Women's Health will target women 25-40. The title will compete against American Media Inc.'s Shape, G+J USA Publishing's Fitness, and Conde Nast's Self.

CM 2005 SuperBook
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Reach more than 14,500 circulation professionals with full-page and/or descriptive listings in this comprehensive directory. Donï¿½t be the best kept secret in circulation any longer!

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Fax: 203-286-2335
Email: kputrimas@red7media.com

NEWLY AVAILABLE LISTS

NAI's Vacation Timeshare Owners (248,764 names, $110/M)

Consumers who spent an average of $12,500 for timeshare units in places like Florida, California and Las Vegas are named on NAI's Vacation Timeshare Owners file. The sources are county, tax assessor and deed transfer records. Selects by gender, adult/child age, income, interest, state/SCF/zip.

Contact: Names and Addresses Inc. (847) 850-1012

Dataline Seniors by Lifestyle Interest (179,212, $80/M)

The file contains more than 150 selectable demographic and psycho-graphic variables. It was assembled with data from the Dataline Consumer master file combined with mail order buyer, credit, warranty and other data, including overlaid enhancements. Selects by affluence indicator, age 55 to 64, age 65 or older, presence/age of children, credit card presence/type, direct response indicator, date of birth, donors by type, dwelling type, ethnicity, gender, state/SCF/zip.

Contact: LDS Group Inc. (631) 928-3243

Amazon Tool Crib Blow-In (15,158,000 names, $30/M)

Names of woodworkers, contractors and homebuilders are featured in this catalog program.

Contact: Leon Henry Inc. (914) 285-3456

Circulation Manager

Red 7 Media (publisher of FOLIO, Circulation Management, and Event Marketer Magazine) is seeking a circulation manager to manage the circulation of our stable of trade magazine titles. Must have at least 3 yrs. of magazine circulation experience, including BPA audits and audience development skills. Must also be ready to roll up your sleeves and dive in a fast-paced, fun, entrepreneurial environment. Position is located in our South Norwalk, CT offices. Benefits: Health, dental, 401k.

Fax resume to KS, (203) 854-6735 or email ksmith@red7media.com

Contact us
Red 7 Media, Inc.
33 South Main Street
Norwalk, CT 06854
Tel: (203) 854-6730
Fax: (203) 854-6735

Editors:
Tony Silber
Kristina Joukhadar
Meghan Hamill

A weekly e-newsletter from Circulation Management

2004-09-29T11:27:00.000-07:00
:: M10Report Leadship Review : September 28 AD TEST::

A weekly e-newsletter from Circulation Management

September 29th, 2004

TABLE OF CONTENTS

Features:

John Squires to Circulators: Be Advocates of Change

ABC Bulk Rule Triggers Rate Base Discussions

Industry News:

ABM Comments on CAN-SPAM Primary-Purpose Definitions

MPA Launches Three-Year Initiative

News Briefs

Newly Available Lists

Would you like to improve your December Publisher's Statement? With online partners in 28 key industries TradePub.com can quickly deliver DIRECT REQUEST names for your B2B title(s). TradePub.com's unique "3-Step Qualification Process" ensures we only deliver names you can actually use.

Find out how we can help. CALL Gina toll-free at 1-800-882-4670, or click here

Features:

Squires to Circulators:

Be Advocates of Change!

By Kristina Joukhadar

Speaking to members of the Fulfillment Management Association in New York on Wednesday, John Squires, president of Sports Illustrated, executive VP Time Inc. and publisher representative on the board of ABC challenged circulators to be ï¿½advocates for changeï¿½ï¿½to be more innovative, take more initiative in the audit process, and ï¿½lobbyï¿½ the Audit Bureau of Circulations if necessary to get their viewpoints heard.

He also presented some shocking statistics from a 2003 Yankelovitch study about the consumer climate:

only 37% of consumers trust government to make right decisions, vs. 55% in 2001;

45% have confidence in church leaders, vs. 60% in 2001;

only 4% have confidence in the earnings reports of public companies;

64% think that if the opportunity arises, most companies will take advantage of them;

40% believe the public would benefit from less industry regulation.

ï¿½Is it any wonder on the basis of these numbers,ï¿½ Squires went on to say, ï¿½that readers might question whether their magazines are giving them the best dealï¿½telling them when they really expire, or better, protecting highly private data thatï¿½s so important to them, like credit card information?ï¿½

ï¿½Is it any wonder that advertisers would question the ethics of the publishing industry when we see daily headlines of circulation fraud?ï¿½ Squires went on to ask what advertisers think about cheating. ï¿½Do we understand that there are serious consequences from eroding advertiser trust?ï¿½ he asked, adding that itï¿½s obvious that unethical circulation reporting in the industry is also having a very real financial impact on our business.

Squires continued, ï¿½Aside from the growth of Synapse, Iï¿½ve seen very little innovation in the consumer marketing business over the last six years. In fact,ï¿½ he said, ï¿½I think marketers largely take the road of least resistanceï¿½loading up on poor-quality subscriptions and resorting to marketing tactics that, at worst, offend, and at best, lead to little response and certainly very low probability of renewal.ï¿½

ï¿½I donï¿½t think this is a failure of imagination, I think itï¿½s a failure of will.ï¿½

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ABC Bulk Rule Triggers Rate Base Discussions

By Barbara Love

There is now one more reason for consumer magazine publishers to consider lowering rate bases. There has been the steady decline in newsstand sales, a poor response to direct mail, and nowï¿½the new bulk disclosure requirement by ABC.

That ABC rule will require publishers to report bulk from copy one instead of the previous five percent figure. The publishers that have kept bulk just below five percent, now have to figure out what to do. Keep it and worry about whether advertisers will accept it or get rid of it and replace it with another source.

Consultant Nicole Bowman says that the new bulk disclosure rule, which takes effect in June 2005, has some circulators ï¿½rushing to judgmentï¿½ or ï¿½panicking.ï¿½ She says to ï¿½calm down.ï¿½   Any decision on lowering rate base has to be made jointly between editorial, advertising and circulation.

Bowmanï¿½s advice is if you are considering lowering your rate base because of the bulk disclosure rule, you may be better off keeping your bulk, but making it a better fit with the advertisersï¿½ needs.

Plans for the period of January to June 2005 are underway now, Bowman admits, but there is still time to educate advertisers on the quality of your bulk programs. You can explain that the audience for your bulk is very targeted and that they are as responsive as your direct-to-publisher subscribers (hopefully), by using insert card response figures, for example.

After all, Bowman reminds us, bulk is inexpensive and it helps with MRI research. And then ask yourself, ï¿½Does it make sense to replace the bulk with higher priced sources?ï¿½ You have to look at the P&L.

Bowman admits, however, that some advertisers will accept bulk and pay for it, but others will not accept it no matter how good it is. They say it is just the publisherï¿½s way of sampling.

If a circulator decides to reduce the rate base, there is always the fear that advertisers will interpret this move as a weakness. You need a good story. Whether the move is out of strength or not, you can be sure your competitors will not embrace your story.

ï¿½When it comes to decreasing circulation, I donï¿½t think any title wants to be a part of that,ï¿½ Allie Semczuk, new business marketing manager, The People Group, told circulators at a recent Fulfillment Management Association seminar. ï¿½I was a part of that when working on Teen People.

The whole category of teen titles was being hurt. A lot of new titles came out. They started cannibalizing each other. Did we want to keep adding to the file and putting on poor quality subs, Semczuk said, or did we want to improve the profitability and the whole vitality of the magazine?

ï¿½It definitely makes it easier to explain to advertisers when other titles in the category are lowering their rate bases,ï¿½ Semczuk said.

Circulators need to help your advertising group explain your move to advertisers, she added. ï¿½You need to make sure there is a good story behind the lowering of your rate base. Decreasing rate base and still putting on subs with lower prices is not the way to go. You need a story like -- you are really hitting your core audience, or improving the direct-to-publisher subscriptions. Weï¿½re taking off non-quality subs that were there before.ï¿½

ï¿½DTP [direct-to-publisher] is a good guy,ï¿½ said Semczuk. ï¿½Itï¿½s always a good story. Itï¿½s more costly, but if you can say you have 40-50 percent DTP, itï¿½s always a good thing. Have a good balance of agents,ï¿½ she added, ï¿½but watch the percentage of filler business vs. the good guys (DTP).ï¿½

Mail for Less with CASS-certified MAILERS+4

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subscriber or prospect files for low cost mailing. Use it to correct and
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Request a 45-day FREE trial here:
http://www.melissadata.com/circ

Industry News

ABM Comments on CAN-SPAM Primary-Purpose Definitions

By Meghan Hamill

In response to the Federal Trade Commissionï¿½s recent Notice of Proposed Rulemaking on regulations concerning the CAN-SPAM Act of 2003, American Business Media has once againï¿½on behalf of its membershipï¿½submitted comments on the definition of the primary purpose of an email message.

The final definition, will determine, among other things, whether or not email newslettersï¿½many of which contain both advertising and editorial contentï¿½are considered to be commercial or non-commercial in nature.

One of ABM ï¿½s main concerns is that ï¿½legitimate newsletters produced by the association and by its members that contain advertising (as do nearly all editorial print products in this country) not be classified as ï¿½commercialï¿½ under a primary purpose test.

The comments go on to say that ABM supports the use of a test that assesses the nature of a mixed ad/editorial email by reference to its net impression on the recipient. ABMï¿½s relative comfort with this result stems in part from the crucial fact that the CAN-SPAM Act contains no private right of action by recipients against senders.

MPA Launches Three-Year Initiative

By Meghan Hamill

Magazine Publishers of America (MPA) and its member companies are collaborating on a three-year initiative to increase awareness in the advertising community about the effectiveness of consumer magazines. The goal is to reassert the strength of the magazinesï¿½ role in marketing initiatives based on recent studies such as the Northwestern University Reader Experience into readersï¿½ and advertisersï¿½ behavior.

According to president and CEO Nina Link, this is the first time the magazine industry has worked together on an extensive, international, multi-year marketing campaign. Fallon New York has been hired as the agency of record. The account is valued at more than $40 million over three years.

Led by a multi-industry group, called the Magazine Marketing Coalition, which includes two dozen executives from MPA member companies and related industries, the goal is to reassert the strength of the magazinesï¿½ role in marketing initiatives based on recent studies into readersï¿½ and advertisersï¿½ behavior.

We need to come up with a measurement of engagement, working with the ad community, said Link. We need to move more quickly; try to use a cross media platform to get our message in front of the advertiser.

As a circulator you may think that you donï¿½t play a role in the success of this initiative but Link says ï¿½Circulation marketers represent a very important leg of the knowledge stool the industry needs to continue to promote and support this initiativeï¿½ she adds ï¿½We hope theyï¿½ll be ambassadors because they connect with people on the ad and vendor side and with potential partners.ï¿½

The initiativeï¿½s strategy grew out of an assessment of the advertising industryï¿½s views of the mediumï¿½s strengths and weaknesses in the changing consumer landscape, which was conducted last spring by the marketing strategy company HotSpring. The assessmentï¿½s results find the industry is not promoting its strengths enough.

Dynamic Logic also released similar findings on Thursday in the eight cross-media studies utilizing the three media finding that magazines, when added to a mix of television and the Internet ï¿½outperformï¿½ those other media in generating purchase intent among consumers exposed to ads.

The Northwestern University Reader Experience Study, Dynamic Logic and other studies show that print can actually ï¿½outdeliverï¿½ other media when it comes to ROI.

What exactly the Magazine Marketing Coalition will utilize the $40 million Fallon account to make the initiative successful is to be determined.

News Briefs

Spa magazine will increase its frequency from six issues per year to seven in 2005, and boost circulation 11 percent. Growth in ad pages and revenue are up more than 20 percent for 2004. Spa will raise its circulation to 100,000 beginning with the January/February 2005 issue, up from 90,000 currently.

Gruner & Jahr USA Publishing has hired media investment bankers AdMedia Partners to sell YM. During the most recent measuring period, YMï¿½s single copy sales per-issue average was 285,000 (up 4.7%) out of a total circulation of 2.03 million (down 9.2%).

Time Inc. is spending $12 million on an ad campaign to announce Lifeï¿½s rebirth as a weekly newspaper-distributed magazine competing with Advance Publications' Parade and Gannett Co. Inc.'s USA Weekend. Life will be distributed Fridays initially in more than 50 daily newspapers with a combined circulation of 12 million and an estimated readership of 26 million. It will launch with roughly 20 pages.

CM 2005
Deadline: September 29

Circulation Management Superbook
Don't be the best kept secret any longer. Get listed in the most innovative buyers' guide in the entire industry!

Contact: Karen Putrimas
Phone: 203-854-6730 ext. 127
Fax: 203-286-2335
Email: kputrimas@red7media.com

NEWLY AVAILABLE LISTS

Wisconsin Trails (25,000 names, $90/M)

Sample usage: American Players Theatre, PB McPherson TV, Plow & Hearth, Trees for Tomorrow and University of Wisconsin Press. Sample tests: Rails to Trails, Rescue Missions and Wisconsin Historical Society. Selects by gender and zip.

Contact: Names and Addresses Inc., (847) 850-1021

International Facility Management Association (34,431 names, $250/M)

The IMFA represents facilities managers, consultants, educators, students and product and service providers. Sixty-six percent of these individuals are men.

Selects by gender, function, area of responsibility, state/SCF.

Contact: MGI Lists, (800) 899-4420

Disney Princess (36,295 names, $95/M)

Parents who have subscribed to Disney Princess magazine for their children. Selects by hotline, gender, paid, source and state/SCF/zip.

Winnie the Pooh (52,551 names, $95/M)

Parents who have subscribed to Winnie the Pooh magazine for their children. Selects by hotline, gender, paid, source and state/SCF/zip.

Contact: American List Counsel, (609) 580-2864

Adult Video Buyers (300,143 names, $80/M)

Responders to direct mail efforts for adult videos. Selects by hotline, recency, geography and gender.

Bankcard Offer Buyers (283,000 names, $85/M)

Consumers who use their credit cards to make purchases in response to ads in their monthly Visa or Mastercard statements. Selects by hotline, recency, geography and gender.

Contact: Leon Henry Incorporated, Scarsdale, NY (914) 723-3176

Circulation Manager

Red 7 Media (publisher of FOLIO, Circulation Management, and Event Marketer Magazine) is seeking a circulation manager to manage the circulation of our stable of trade magazine titles. Must have at least 3 yrs. of magazine circulation experience, including BPA audits and audience development skills. Must also be ready to roll up your sleeves and dive in a fast-paced, fun, entrepreneurial environment. Position is located in our South Norwalk, CT offices. Benefits: Health, dental, 401k.

Fax resume to KS, (203) 854-6735 or email ksmith@red7media.com

Contact us
Red 7 Media, Inc.
33 South Main Street - Norwalk, CT 06854
Tel. (203) 854-6730 Fax: (203) 854-6735

Editors:
Tony Silber
Kristina Joukhadar
Meghan Hamill

Discover the Newest Trends at PROMO Marketing Conference & Expo

2004-09-29T01:39:00.000-07:00

A promotional message from PROMO Marketing Conference & Expo

Are You On Top of the Latest Trends
and Strategies for Engaging Customers?

STRATEGIES FOR ENGAGING CUSTOMERS IS THE FOCUS OF
PROMO MARKETING CONFERENCE & EXPO

Experience the Conference & Expo for Marketing & Brand Building and JOIN the community of more than 2,500 marketing professionals who meet and mingle at PROMO in a creative, thought-provoking and fun environment, 100% focused on marketing.

THE CONFERENCE - Produced by PROMO Editorial Team
ATTEND conference sessions of your choice from over 55 offerings with up-to-the minute content and in-depth coverage; a comprehensive line-up of idea-packed strategic initiatives, supporting tactics, implementations, and results. Presenters from: Yahoo!, Saatchi & Saatchi, America Online, International Experiential Marketing Association, Microsoft, New Line Cinema, US Army, Volkswagen of America, AT&T Wireless, Rock The Vote, The History Channel, and more.

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HEAR case studies and the results from the sharpest minds in the industry, covering hot topics including, Consumer Insights, Branded Entertainment, Experiential & Event Marketing, RFID & Wireless Technology for Retail and Marketing, Partnership Strategies, and more.

SHARE challenges and solutions in Peer-to-Peer Idea Exchanges, a special networking feature of PROMO Â for executive-level get-togethers with marketing colleagues in small, moderated give-and-take discussion groups. Choose from eight Peer-to-Peer topics.

MASTER a topic of special interest during Pre-Conference Workshop Day; get up to speed with your choice from a selection of eight full- and half-day workshop topics.

GRAB a bagel and coffee and bring your Marketing ROI & ROE questions to the NEW Town Hall Meeting on Marketing Metrics & Measurements. An all-new panel format, early Wednesday morning in the Exhibit Hall. ItÂs a great opportunity for you to hear whatÂs being discussed and how results are being measured amongst the marketing community.

KEYNOTE PRESENTATION
Kevin Roberts, Worldwide CEO, Saatchi & Saatchi
Unweaving the Rainbow: Lovemarks, the Future Beyond Brands
ÂThe 20th century marketing model is broken,Â says Kevin Roberts.
ÂConsolidation of ownership, commodification of brands, fragmentation of media, and digitization of infotainment are rewriting the rules of engagement.Â Join us for this highly visual keynote presentation, followed by a book signing in the Exhibit Hall.

14TH ANNUAL PRO AWARDS PRESENTATION
CEREMONY AND DINNER
We Invite You to Attend the Most Prestigious Awards Event in the Industry!
DonÂt miss your once-a-year opportunity to learn from and be inspired by the best and the brightest in promotion marketing. Join hundreds of marketing pros for invaluable networking, entertainment, and BIG IDEAS as PROMO honors the best promotion campaigns in the U.S. in 19 categories. And, during this year's Pro Awards Ceremony, Yahoo! will present its Big Idea Chair Award.

THE EXHIBIT HALL
Find innovative ideas for your campaigns and solutions to your marketing challenges. Meet face-to-face with solution providers in many NEW product categories, covering every aspect of marketing. Brainstorm with vendors to determine what you need to create, launch, or enhance your campaigns. Experience excitement and fun in the Exhibit Hall with cash prizes being awarded (including a chance to win $1 million) and free caricatures. Exhibit hall admission is FREE with your paid conference registration, or with the SPECIAL EXHIBIT HALL ONLY PASS Â LOCATED HERE.
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SAVE up to $170 when You Register by October 18th.

View a list of past attending companies Â LOCATED HERE
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View the PROMO Conference Program Â LOCATED HERE
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Register for PROMO today Â FORM LOCATED HERE
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TO REMOVE YOUR ADDRESS FROM FUTURE EMAILS: PRIMEDIA Business likes to inform its readers of special PRIMEDIA Business-related shows, products and other offers that we believe they will find helpful in their business or career. To STOP receiving these non-subscription related e-mails, please click on the link below:
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Postal Address: PROMO Marketing Conference & Expo, 11 River Bend Drive South,
P.O. Box 4254, Stamford, CT 06907-0254
Phone: 203-358-9900: Fax: 203-358-5816

Mr. Jerry Joseph kwajo.From Bank of Africa Plc.

2004-09-25T12:38:00.000-07:00
Mr. Jerry Joseph kwajo.
Bank of Africa Plc.
Private TÃ©lÃ©phone: 00225.0755.8147

Dear Partner

PRIVATE AND CONFIDENTIAL
My name is Joseph Jerry Kwajo, I am the credit manager in a bank here in the West Africa. I am contacting you of a business transfer, of a huge sum of money from a deceased account. Though I know that a transaction of this magnitude will make any one apprehensive and worried, but I am assuring you that everything has been well taken care off, and all will be well at the end of the day. I decided to contact you due to the urgency of this transaction.To ease your apprehension, I got your contact from the British chambers of commerce and industry, foreign trade
division.
PROPOSITION;
I am the account officer of a foreigner named Gerald Welsh who died in an air crash along with his wife on the 31st October 1999 in an Egyptian airline 990 with other passengers on board. You can confirm this from the website below which was published by
CNN.WEBSITE.Since his death, none of his next-of-kin are alive to make claims for this money as his heir, because they all died in the same accident(May his soul rest in peace). We cannot release the fund from his account unless someone applies for claim as
the next-of-kin to the deceased as indicated in our banking guidelines.

Upon this discovery, I now seek your permission to have you stand as a next of kin to the deceased, as all documentations will be carefully worked out by a lawyer for the funds Twenty- Eight million, Five Hundred Thousand United States dollars (US$18,500,000.00) in a domiciliary account to be released in your favour as the beneficiary's next of kin. Because after four years the money will be called back to the bank treasury as unclaimed bills and the money shared amongst the directors of the bank. so it is on this note i decided to seek for whom his name shall be used as the next of kin/beneficiary to this funds rather than allow the bank directors to share this money amongst themselves at the end of the year.

It may interest you to know that we have secured from the probate an order of mandamus to locate any of the deceased beneficiaries. Please acknowledge receipt of this message in acceptance of our mutual business endeavor by furnishing me with the following information if you are interested.

1.A Beneficiary name;.In order for me to prepare the PAPER WORK for transfer of the funds in your name.
2.Details particulars of your contact address.
3. Direct Telephone and fax numbers;.For our personal contact.

I shall be compensating you with 25% of the total sum on final
conclusion of this project for your assistance, as I have also thought of doling out 5% to charity organisation from your locality based on your recommendation another 5% for the services of the lawyer while the balance 65% shall be for me for investment purposes in your country as i cannot bring back this cash to my country.

If this proposal is acceptable by you, please endeavor to contact me immediately. Do not take undue advantage of the trust I have bestowed in you by informing you of this transaction from my bank as I will advise you to kindly desist from responding at all if you do NOT intend to render any assistance.

Endeavour to respond through this my ultanative email
(jj_kwajo@yahoo.co.in)

Thanks and best regards,
Joseph Jerry Kwajo

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Pour profiter de cette offre exceptionnelle, cliquez ici : http://register.tiscali.fr/adsl (voir conditions sur le site)

am waiting for your reply

2004-09-22T16:21:00.000-07:00

Dear sir ,
Due to my careful search for an honest, reliable andsincere business partner and Still, it took me time tomake up my mind to contact you and to offer you this proposal of mine of which my whole life.,
My name is cyprain guei am 29 years old,fromSierra leone,West Africa.
I need your urgent assistance to help me process the shipment of my diamonds box out from Dakar city of Senegal to your Country.My parents had a Diamonds Mines field back home in Sierra leone.

But the Rebels have taken over the diamonds mines field but I managed to escape to Senegal with some Diamonds of best quality which is currently with the Diplomatic Carrier Service Company here in Dakar Senegal for shipment.
I am seriously in great need of your assistance to help me ship out my diamonds box out from here to your country.My Diamonds box weight in question is 3.2Kg. and it is ranged from 3 to 45 Carats.It's Quality is VS-1, (H, Colour) and worths about US$6.5 Million Dollars after sales. I will send you the Documents of my Diamonds and also my personal Photos and together with the Photo of my parents
Diamonds Mines.I will also give you more details on how you should help me for the Shipment to your country and also I will give you the Contact details of the Diplomatic Carrier Service Company for you to help me Contact them and process the Shipment of my Diamonds Box to your country

.Please, I await your very Urgent and Positive reply as soon as you recieve this message.Please, also give me your personal phone and fax numbers so that I can contact you and also send you the Documents of my Diamonds by fax..

Your sincerely,
cyprain guei

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A weekly enewsletter from Circulation Management - September 22nd, 2004

2004-09-22T11:19:00.000-07:00
:: M10Report Leadship Review : September 22::

A weekly e-newsletter from Circulation Management

September 22nd, 2004

TABLE OF CONTENTS

News

BusinessWeek to Adopt Dual Audits

New Internet Mag is Paid Circ Only

B-to-B Springboards to China

TRENDS

Ethnic, Religious, Language List Enhancement

Selling Bundled Online Content Subs

NEWLY AVAILABLE LISTS

Mail for Less with CASS-certified MAILERS+4

MAILERS+4 software gives you everything you need to prepare your
subscriber or prospect files for low cost mailing. Use it to correct and
standardize addresses; eliminate duplicates; presort for lower postage rates; and print labels and forms.

Request a 45-day FREE trial here:
http://www.melissadata.com/circ

News:

BusinessWeek Implements Dual Audits--ABC and BPA

BusinessWeek announced last week that it would become the first major consumer magazine to use both audit bureaus--BPA and ABC--to conduct routine audits of its circulation. BW, which has been audited solely by ABC, is instituting this double auditing procedure for its North American edition. Its China edition has been audited solely by BPA for the past six years.

"BusinessWeek, which has a long and consistent track record in reporting circulation, is demonstrating its commitment to best standards in circulation management and reporting," said president and publisher William Kupper, "at a time when publishing industry imbroglios have raised concerns among advertisers."

"We would like to see faster disclosure and verification of circulation data," said Tom Masterson, VP worldwide circulation director. "With real-time information such as daily newsstand sales from retailer scan data, why should the publishing industry and its advertisers wait for 12 months or more for audited newsstand sales?"

BPA audits more than 500 consumer magazines, including Sports Illustrated for Kids, FSB-Fortune Small Business, Budget Living and National Geographic Kids. BPA circulation reports require publishers to break out all sponsored, bulk, partnership, loyalty point and club subscriptions from copy one. It completes 90% of its consumer magazine audits and 97% of all audits, within six months of statement filings.

FREE $20 Gift Certificate to:

Starbuck's®
or
Amazon.com®
*** Enjoy several cups of coffee or a good book/DVD on us***

New Internet Mag is Paid Circ Only

By Kristina Joukhadar

Digital Media Advisors announced this week that it has launched its first online publication, Internet Media Review: The Journal of Online Marketing & Publishing. The group is led by Don Nicholas, previously chairman and founder of online sub marketer Blue Dolphin Group, print mag MagazineWeek and designer of the Lighthouse Publishing Model.

Internet Media Review is a paid subscription online magazine. Its content will cover Internet marketing, online publishing, maximizing site traffic and the relationship of electronic to print publications.

Would you like to improve your December Publisher's Statement? With online partners in 28 key industries TradePub.com can quickly deliver DIRECT REQUEST names for your B2B title(s). TradePub.com's unique "3-Step Qualification Process" ensures we only deliver names you can actually use.

Find out how we can help. CALL Gina toll-free at 1-800-882-4670, or click here

B-to-B Springboards to China

By Kristina Joukhadar

The Penton Media electronics group has launched a Chinese-language version of its Electronic Design Web site. The site, which includes translated material from the North American and European print editions of the magazine, is seen as the first phase of an expansion of the electronics group's offerings into emerging markets.

Earlier this year, Reed Business Information won a CM Gold Award for meeting its goal of expanding its subscriber list into the European and Asian markets, including China. At that time, Reed chose to use an overseas telemarketing firm to contact qualified lists of potential subscribers in order to reach the large, untapped market for Semiconductor International. Its program included the launch of a digital edition of the magazine.

TRENDS

Ethnic, Religious, Language List Enhancement

By Meghan Hamill

Twenty Conde Nast and Fairchild publications--with titles as diverse as Allure, Architectural Digest, House & Garden and Wired--are now offering ethnic and religious list enhancements by E-Tech Data." What is E-Tech Data and how do they do it?

E-Tech is a rule-based system that applies tags for first names, surnames, surname prefixes/suffixes, and geographic criteria in a specific order to identify the ethnic, religion, and language preference of an individual.

"When Ethnic Technologies gets a file, they identify 90% of the religious and ethnic groups and they are usually about 93% accurate in obtaining ethnic, language and religious data," said Loretta Poggio, Consultant, Ethnic Technologies.

E-Tech has compiled over 411,500 surnames by ethnicity, 62,350 first names common to more than one ethnicity, 64,750 first names unique to a given ethnicity, 150 middle names unique to a given ethnicity or religion, and over 2,800 expert system rules.

"Either publications are running the E-Tech software against their existing file via site licensees (Axiom, Knowledge Base, CPC, Experion, Client Logic and more) as value added software or they have commissioned Ethnic Technologies to do this." said Poggio. "We are a provider and are not at the back end. The licensees go through us."

For example, she said, Experion may want to offer their existing client a more comprehensive file that allows them to target a specific audience by religion and they use E-Tech Data to do this. Their client can use the file to contact the people via marketing or for whatever their goals are.

Ethnic Technologies overlays the ethnic and religious enhancements onto a publisherï¿½s existing database, allowing the data to be enhanced. The results allow circulators to tap into a different market that they may not otherwise be able to obtain information about. For example, from the enhanced results you can identify if a Spanish edition of an existing magazine is viable in the market.

Selling Bundled Online Subs

By Meghan Hamill

Network Subscriptions just launched the Business Network, a bundle of online business content that offers providers and consumers of paid online content a new vehicle for business information.

The service gives users full and direct access to member publications in one subscription for $23.95 a month. Currently, this unified subscription includes six online business and reference publications (Economist.com, Encyclopedia Britannica Online, getAbstract Business Book Summaries, Harvard Management Update, MIT TechnologyReview.com, and The Wall Street Journal Online at WSJ.com).

"Bundling creates incremental revenue opportunities for any strong subscription product offered in this format," said Tarek Eldin, CEO, Network Subscriptions, a three-year-old, Cambridge, Massachusetts-based agent. "We think you will see a lot of products [being bundled]."

Why do magazines participate? "The bundled subscription model offers a convenient, turnkey way for information-intensive professionals to access a high-value business suite," said Jessica Perry, VP business development, consumer electronic publishing, Dow Jones & Company.

"We believe the Business Network will enable The Economist to reach a broader audience," said Dave Humber, online subscription manager for Economist.com.

Ana Garcia Doyle of Encyclopedia Britannica Online, whose site is also included in the bundle, said "Branding is key, so being bundled with other highly branded, trustworthy publications is important to us. Our current and prospective users are well informed, well educated individuals who need to be able to rely on the accuracy of the information they receive."

Eldin said he believes there is an opportunity to simplify things for the user and make premium content a lot more compelling by creating unified subscriptions and selling them at a reasonable price. For providers, this opens up an incremental opportunity in terms of revenue and circulation. "We found that users who are using the free portions of our partnersï¿½ sites but have not subscribed to them react very positively to the bundled offer. Given that in many cases for every paying user there are up to 50 non-paying ones, there is a large potential there," he said.

"Bundling allows users to get access to many products and a lot of value in a single subscription, hence they will subscribe to and pay for things they are interested in but wouldn't have paid for otherwise.

Since all of the Network Subscription providers market to their respective audiences, there is also a great cross-selling effect, Eldin said, which increases reach and reduces subscriber acquisition cost. And all this counts towards audited circulation.

CM 2005
Deadline: September 29

Circulation Management Superbook
Don't be the best kept secret any longer. Get listed in the most innovative buyers' guide in the entire industry!

Contact: Karen Putrimas
Phone: 203-854-6730 ext. 127
Fax: 203-286-2335
Email: kputrimas@red7media.com

NEWLY AVAILABLE LISTS

Software Magazine/IT Buyers (177,874 names, $185/M)

The IT Buyers file consists of IT managers and other decision-makers, who subscribe to either Client Server Computing or Software magazine. Selects by job function, number of employees, one per site, sales volume, industry, operating system, computer type, software installed, state/SCF/zip.

Contact: L.I.S.T. Inc., 516-358-5478

DeSantis Collection (14,044 names, $115/M)

The DeSantis Collection men's apparel catalog file has a sample usage: Allen Brothers, Bachrach, Brookstone, Caswell Massey Co., E.T. Wright, International Male, Jos. A. Bank Clothiers, and Sierra Trading Post. Selects by dollar, hotlines, credit card sold, gender, state/SCF/zip.

Contact: Millard Group Inc., 603-924-9262

Triad Media's IST Offers (107,404 names, $75/M)

Consumer and business postal lists from its IST Offers division. The sources are space advertising and the Internet. It identifies individuals who responded to one of the following offers: Triad Learning Systems, IST WebZone, IST Marketing Endeavors, Skills on Demand or OneCrypt Encryption. Selects by Hotlines, gender, state/SCF/zip.

Contact: Delta Factor Marketing Group, 815-354-7272

Mailing List Datacard (18,990 names, $110/M)

The list is perfect for reaching surveyors, engineers, architects, and contractors. Lists by gender, buyers vs enquirers, geography.

Contact: The Information Refinery Inc., 800-529-9020

High on Taste (88,054 names, 85/M)

High on Taste subscribers are interested in receiving Americaï¿½s best

cooking, wine and travel-related offers. They have the

discretionary income to support their high-quality tastes.

Selects by date of birth, keying, state/SCF/zip.

Contact: Rubin Response Management Services Inc., 847-619-9800

Circulation Manager

Red 7 Media (publisher of FOLIO, Circulation Management, and Event Marketer Magazine) is seeking a circulation manager to manage the circulation of our stable of trade magazine titles. Must have at least 3 yrs. of magazine circulation experience, including BPA audits and audience development skills. Must also be ready to roll up your sleeves and dive in a fast-paced, fun, entrepreneurial environment. Position is located in our South Norwalk, CT offices. Benefits: Health, dental, 401k.

Fax resume to KS, (203) 854-6735 or email ksmith@red7media.com

Contact us
Red 7 Media, Inc.
33 South Main Street - Norwalk, CT 06854
Tel. (203) 854-6730 Fax: (203) 854-6735

Editors:
Tony Silber
Kristina Joukhadar
Meghan Hamill

PROMO's PRO Awards

2004-09-22T01:36:00.000-07:00
Pro Awards Finalists
This is a promotional message from The Pro Awards

Don't miss your once-a-year opportunity to learn from and be inspired by the best and the brightest in promotion marketing. This is a fabulous opportunity for you to see and hear first-hand the story of how the top promotions of the past year were developed and created. You'll see the creativity, ingenuity and the BIG IDEAS behind winning campaigns in 19 categories representing the most important strategies and tactics in the industry.

The PRO Awards is a premier networking event, perfect for mingling with potential clients and leading marketing professionals in a fun, stimulating atmosphere, both agencies and major brands attend. What better way to do business? Join us for music, special entertainment, fabulous food and enlightening information.

If you are a promotion marketing professional the PRO Awards should not be missed!

Attend the Keynote Presentation;
Speaker: Ken Roberts,
CEO Worldwide Saatchi & Saatchi,
Tuesday, Nov. 16th, 1:15pm

Visit the Exhibit Hall to find new ideas and ROI solutions from hundreds of marketing providers

Stroll through the Creative Gallery in the Exhibit Hall where the PRO Awards finalists' campaigns will be on display for all to see

Enjoy the free cocktail reception; 5:30pm - 6:30pm, Nov. 16th, in the Exhibit Hall, prior to the PRO Awards Dinner & Presentation Ceremony

The PRO Awards evening may be combined with a 2-day or 1-day Conference Registration to PROMO Marketing Conference & Expo or you may register to attend the PRO Awards Only.

Sign up for a table of 10 or individual tickets before October 18th and SAVE!
To register for PRO Awards Click Here. Please use Priority Code 407
http://www.customreg.com/promo2004/?s=407

For more information on attending the PROMO Marketing Conference and Expo Click Here.
Questions regarding the PRO Awards email, Marci Werner at mwerner@primediabusiness.com or call 203-358-4397.
PRO Awards sponsored by:

TO REMOVE YOUR ADDRESS FROM FUTURE E-MAILS: PRIMEDIA Business likes to inform its readers of special PRIMEDIA Business-related shows, products and other offers that we believe they will find helpful in their business or career. To STOP receiving these non-subscription related e-mails, please click on the link below:
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